Remove Healthcare Provider Remove Patients Remove Physicians Remove Side effects
article thumbnail

Improving Patient Portal Engagement with Pharma Content

PM360

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105
article thumbnail

Ethical Considerations in Medical Sales: Maintaining Integrity in a Competitive Industry

Rep-Lite

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Respecting Time Constraints: Physicians have limited time.

Ethics 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200
article thumbnail

The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

PM360

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

article thumbnail

Engaging the Audience Hiding in Plain View

PM360

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

article thumbnail

The potential of virtual reality-based therapy for serious mental disorders

Pharmaceutical Technology

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers.

article thumbnail

The Inside Track on Pharma Sales: Incentives, Expectations, and Reality

Contrarian Sales Techniques

In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. There's a sense of accomplishment in knowing that my work contributes to healthcare and patient wellbeing. Diving into the Heart of Pharma Sales Let me share more.

Sales 52