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The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

PM360

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Teva’s AUSTEDO XR Campaign Featured in MM+M

Eversana Intouch

AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. For pharma in general, it might be weeks or longer before you can even talk to your healthcare provider,” she says. “So MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week!

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The Inside Track on Pharma Sales: Incentives, Expectations, and Reality

Contrarian Sales Techniques

What is Pharma Sales? A Glimpse into my World As someone working in this dynamic field, the question I often get is, "So, **what is pharma sales**?" Yes, it's about selling medications and healthcare products. Diving into the Heart of Pharma Sales Let me share more. The answer is more complex than you'd think.

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Improving Patient Portal Engagement with Pharma Content

PM360

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. However, only 32% of patients trust pharma-developed apps. Explaining Medication Action. Summing Up.

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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake. Other influencing factors included more information on side effects (36%), drug cost (28%), and efficacy (28%). Migraine Is Widespread, But Expertise Is Limited.

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Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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The Importance of Pharma Marketers Engaging with the Nation’s Leading Prescribers

Pharma Leaders

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. What Pharma Marketers Gain.