PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. Other influencing factors included more information on side effects (36%), drug cost (28%), and efficacy (28%).

Prescription 98

Prescription Patients Pharma Doctors 98

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

pharmaphorum

JANUARY 6, 2023

With the US economy teetering on a recession, sales and marketing budgets are expected to take a hit among businesses across sectors. In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The pharmaceutical industry is no exception. in 1979 to 2.8%in

Prescription 96

Prescription Manufacturing Patients Side effects 96

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

Patients 98

Patients Prescription Doctors Education 98

Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. The Bright Side: Educators and Connectors On the other hand, medical reps can play a positive role.

Medical 52

Medical Ethics Education Healthcare Provider 52

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98