Contrarian Sales Techniques
MAY 17, 2024
We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. This focus on ethical practices instilled a sense of pride and accountability in us as reps. Their training centered more on market competition and cost-efficiency.
Pharmaceutical Representative Training
FEBRUARY 4, 2021
As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). How are sales reps and Medical Science Liaisons (MSLs) the same?
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Rep-Lite
FEBRUARY 23, 2024
In this deep dive, we will explore how much do pharmaceutical sales reps make, the factors that influence pharmaceutical sales rep salaries and provide insights into what you can expect in terms of compensation in this field.
Pharmaceutical Representative Training
JANUARY 11, 2021
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharma rep?
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. THE CHALLENGE.
Contrarian Sales Techniques
DECEMBER 5, 2023
Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Sales reps would carry around bulky product catalogs, ready to pitch at a moment's notice. That’s right.
Rep-Lite
DECEMBER 7, 2023
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Adaptability : The healthcare industry is constantly evolving, so adaptability is key.
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