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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. DTC ads do NOT lead to unnecessary Rxs. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much.

Marketing 285
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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 61
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News release: Clarify Health unlocks greater clinical trial diversity with launch of Clarify Trials

Clarify Health

These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives. The research firm cited that Clarify “is in a prime position to lead RWE IT solutions in life sciences.” To learn more about Clarify Trials, visit [link].

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Two Key Questions About Payer Strategies in 2023

PM360

What other policy issues or potential changes by the government should companies be aware of? This is especially significant for manufacturers of high-cost specialty drugs, who will now face a recurring additional 20% charge on virtually every prescription fill. Quality and value measurements commonly used outside of the U.S.

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What health plans should know about healthcare price transparency

Clarify Health

According to the federal government, out-of-network surprise billing occurs 10 million times a year. Ancillary providers support the work of the primary physician, such as radiologists, anesthesiologists, and pathologists. The tool must be an internet-based cost estimator.

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What are the Benefits of Having an EHR?

Referral MD

As such, EHRs lead to a reduction of a whopping 52% in the occurrence of adverse drug events. As a result, physicians can access accurate patient information and work accordingly. In such instances, EHR can help retrieve all the pertinent health records for physicians to provide urgent medication.

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How Government Healthcare Can Prevent Global Illness

Salesforce

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The problems afflicting the health industry are especially prevalent in government systems, which are slowed by political gridlock, budget constraints, and inertia.