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Is DTC effective?

World of DTC Marketing

What are the side effects? While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. The FDA can be myopic when researching how consumers view and react to DTC. Is it covered by my insurance?

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Getting an Rx does not address health problems

World of DTC Marketing

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. This is where health insurers and pharma can help.

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The danger of COVID conspiracy theorists

World of DTC Marketing

In a study that included 9654 US adults, 48% of those who had a high school education or less believed there was some truth to the conspiracy theory that COVID-19 was planned but only 15% among those with some postgraduate training endorsed this idea” But what about those who have an education and still believe and spread COVID misinformation?

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Developing a first-in-class small molecule drug for inflammatory disease

European Pharmaceutical Review

Positively, Brager shared that in clinical trials , the company’s lead clinical candidate has demonstrated ability to cross the blood-brain barrier and to “not cause serious side effects common with traditional immunosuppressive therapies that treat inflammation.” There are no FDA-approved medications to treat sarcopenia.

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Prescribing shift for Pfizer’s Paxlovid expands access but draws questions

Pharmaceutical Technology

On 6 July, in an effort to accelerate access, the US Food and Drug Administration (FDA) allowed pharmacists to also begin prescribing the drug to eligible individuals with Covid-19. In its announcement, the FDA advised individuals to keep their electronic or printed health records from the past year ready while seeking treatment.

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New Study Demonstrates Consistent Positive Long-Term Adherence and Efficacy of Nerivio® for Treatment of Migraine

Legacy MEDSearch

The non-disruptive nature of using Nerivio is designed to promote high adherence: the device can be worn under a shirt or jacket sleeve, and is self-controlled through a user-friendly smartphone app, making it ideal for discreet usage even in places that are not private, like a school class, a work office, or on a bus or a train.

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How to Build a Better Pharma Marketing Readiness Strategy

Silver Line CRM

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Level of assistance and training for support specialists.