World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Legacy MEDSearch

JULY 6, 2022

annalise.ai, the global radiology AI company with rapidly growing presence in Asia- Pacific, Europe and the United Kingdom, today announced the appointment of accomplished healthcare technology executives Lakshmi Gudapakkam as Chief Executive Officer and clinical strategist Dr Rick Abramson as Chief Medical Officer. The post annalise.ai

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PM360

DECEMBER 14, 2023

“We’re now leveraging our expertise in communicating with healthcare professionals to deliver essential information and practical tools to physicians and other healthcare providers to help them address the challenges faced by patients with chronic illness.”

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Nixon Gwilt Law

NOVEMBER 3, 2022

They may be ordered through a telemedicine company website without the need for a physician consult, and results are often delivered directly to the consumer without a test review by a clinician. In other cases, tests are intended to be diagnostic and require a physician evaluation and order. This is where you want to lean on experts.

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European Pharmaceutical Review

NOVEMBER 8, 2022

For example, the US recently passed the Inflation Reduction Act, 1 which requires the Secretary of Health and Human Services (HHS) to negotiate prices for certain physician-administered and retail prescription drugs covered under Medicare Parts B and D. Citizen Petitions before the FDA. 5) monitoring access to biosimilars.

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Pharmaceutical Technology

OCTOBER 5, 2022

In 2009, former Biogen employee Michael Bawduniak filed a lawsuit claiming that Biogen had violated the False Claims Act and the Anti-Kickback Statute by providing millions of dollars to healthcare providers (HCPs) as an incentive to prescribe three of its multiple sclerosis (MS) drugs.

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Legacy MEDSearch

MAY 4, 2023

Moran’s strong track record of leading the evolution of a company from clinical product development through commercialization, and experience successfully navigating multiple FDA clearances, CE marks and global expansion, will be invaluable to Avertix as the company continues to grow and expand its market share.

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pharmaphorum

SEPTEMBER 16, 2022

The FDA granted lebrikizumab Fast Track designation in December 2019. Given its potential benefits for healthcare providers and patients, the companies hope lebrikizumab will assist in a continuance of the evolution of the AD treatment landscape that has already begun to be seen. Thyssen, MD, Ph.D.

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pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers.

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Impetus Digital

JANUARY 3, 2023

Healthcare Provider (HCP) Marketing. Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

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pharmaphorum

JULY 6, 2022

Some patients with COVID-19 will be able to get easier access to Pfizer’s oral antiviral therapy Paxlovid, after the FDA ruled that pharmacists would be able to prescribe the drug. Now, in addition to doctors and providers, the FDA announced pharmacists with your medical information can prescribe Paxlovid to patients.

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pharmaphorum

JULY 7, 2022

Pfizer is still waiting for the green light to complete an acquisition of digital health company ResApp, a deal that looks even better now that its smartphone app for people with obstructive sleep apnoea (OSA) has been approved by the FDA. The post ResApp bags FDA okay for sleep apnoea app, after Pfizer takeover bid appeared first on.

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Right, and it seems to me from what you’re saying, I mean the patient activation portion, this four step process that you’ve presented in your book, it seems to be really a foundation for a more fully integrated system that will help patients and healthcare providers move from awareness to action.

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Pharmaceutical Technology

JANUARY 16, 2023

“With the approval of the Tezspire pre-filled pen, we can give patients in Europe greater flexibility and support physicians in treating a broad population of severe asthma patients.”. Throughout the PATH-HOME trial, 92% of the patients, healthcare providers, and caregivers could successfully administer Tezspire in the clinic and at home.

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Legacy MEDSearch

MAY 19, 2023

PaceMate ® announced today its collaboration with AliveCor ® , the global leader in FDA-cleared personal electrocardiogram technology and remote patient management solutions for the cardiovascular industry. The FDA-cleared KardiaMobile device is the most clinically validated personal ECG solution in the world.

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Clarify Health

MAY 19, 2020

After FDA-approval comes the last critical mile of this journey: bringing the product to market. Customer conversion and product uptake have largely depended upon live interactions between treating physicians and biopharma representatives (e.g., Which physicians see these patients? sales, medical science liaisons, etc.).

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Pharmaceutical Technology

AUGUST 8, 2022

In 2017, the US Food and Drug Administration (FDA) broke ground by approving the first drug with an embedded biosensor to track its use. Yet, despite the landmark FDA approval, digital pills have not exploded in pharma. It potentially helps individuals lend some kind of concrete evidence to discussions with their healthcare provider.

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Medgadget

JULY 19, 2023

HFX was FDA approved in May 2015 for the treatment of chronic back and leg pain, including claims of superiority over traditional SCS treatment. Claire Smith: Currently, if a patient needs their SCS settings changed, they physically go into their physician’s office to have their device manually adjusted.

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Pharmaceutical Technology

JANUARY 27, 2023

In 2019, Cablivi became the first FDA-approved , nanobody-based medicine for acquired thrombotic thrombocytopenic purpura (aTTP), an ultra-orphan condition that causes blood clots in small blood vessels around the body. Hlávka says healthcare providers often ask, “Should we only pay for some of the patients?

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Evolve Your Success

APRIL 11, 2023

My partner is an emergency medicine physician. There’s less patient pain and ultimately less cost for the healthcare facility. We have launched into the US marketplace and got the product design through FDA. Those revisits that healthcare facilities and physicians have are not covered. They can go to the ED.

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Medgadget

JUNE 8, 2022

In the latest advancements of AI and med tech, the Eko DUO stands out as a smart and reliable product with FDA-cleared artificial intelligence (AI) algorithms being used to detect leading indicators of heart disease. I feel deeply lucky to be able to build products for healthcare providers and give them better tools which they can use daily.

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Cadensee

JULY 20, 2021

Basically, I started teaching myself how to get good information outside the internet and see how that empowers us with our discussion with a physician with everything that we did. So, you see on one side, there's a special body of the FDA trying to listen to patients to find new targets for health and for pharmaceutical technology.

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