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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The FDA needs to study what people do when they see a DTC ad. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. DTC ads raise awareness around health conditions.

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What Pear Therapeutics’ Bankruptcy Has Left the DTX Industry to Ponder

MedCity News

During Covid-19, governing agencies loosened regulatory requirements and increased incentives for DTx. The conventional pharmaceutical approach failed an industry leader due to government inaction and lack of private payer support. This strategy eliminates the per-unit sticker price, but at the cost of losing the FDA credibility.

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FDA head Califf on tighter accelerated approvals and lower drug prices at JP Morgan

Pharmaceutical Technology

FDA director Robert Califf gave his prognosis for the pharma industry at this year’s JP Morgan Healthcare Conference in San Francisco over January 9–12. This “skinny” bill passed just in time to continue funding the FDA, with few of the planned amendments. billion in funding, a $226 million increase on the previous year.

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Pharma panics over patent wavers

World of DTC Marketing

Biden’s top trade adviser Katherine Tai said that while the US government still “believes strongly” in intellectual property protections, it supported waiving patents for Covid-19 vaccines to help boost global production of jabs. years to win FDA approval, at a median cost of $648 million. This is the right and moral decision.

Pharma 185
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Three biggest threats to healthcare

World of DTC Marketing

Food and Drug Administration (FDA). One reason for rising healthcare costs is government policy. While the media is focused on drug costs, which are a problem, only 12% of every healthcare dollar is spent on prescription drugs. Launch prices of new cancer drugs in the U.S. The United States spent more than $3.8

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Dr. B: Expanding the business model from COVID vaccines to antiviral medications

pharmaphorum

As the pandemic progressed, the platform evolved to meet other needs that have materialised within the healthcare sector, including recently unveiling its “Visitless Prescriptions” service. “We are currently focused on offering a convenient way to get prescriptions. Both drugs are accessible via prescription only.

Medical 85
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Dr B raises $8m for telehealth service to deliver COVID antivirals

pharmaphorum

The cash injection will be used to launch a telehealth service that promises to provide prescriptions and services to patients regardless of their ability to pay. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.