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Influencer marketing in pharma

World of DTC Marketing

As social media has become a more integrated part of our lives, influencer marketing has exploded. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” The other issue regarding influencer marketing is the ethical use of influencers.

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From “Fake News” to “News You Can Use”

PM360

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

Media 98
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New Research Reveals Perceptions of the Role of AI Among Healthcare Stakeholders

Pharma Marketing Network

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. It needs to be solved instead of just saying ‘no, it won’t work.’”

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New Research Reveals Perceptions of the Role of AI Among Healthcare Stakeholders

Pharma Marketing Network

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. It needs to be solved instead of just saying ‘no, it won’t work.’”

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Why Is FDA Issuing Fewer Marketing Violation Letters?

Pharma Marketing Network

With the advent of social media and other digital platforms, the FDA faces the challenge of regulating an ever-expanding digital landscape. As a result, the FDA may prioritize cases that pose the most significant risks to public health, leading to a decrease in the overall number of marketing violation letters issued.

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Hearing from HCP Influencers

PM360

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. I don’t use social media to reach my patients.

Media 52
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Unveiling the Roadmap: Navigating Medical Sales Rep Requirements

Rep-Lite

There is also the option of participating in professional development courses that enhance skills like communication and compliance with healthcare regulations for ethical conduct. Ethical promotions demand adherence to legal standards. Many employers offer ongoing industry training to keep teams informed about emerging trends.