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One Medical CEO rebuts Amazon data privacy concerns

Pharmaceutical Technology

The recently closed Amazon-One Medical acquisition focuses on a “longitudinal relationship” with individual members and has nothing to do with patient data, said One Medical’s CEO Amir Dan Rubin, amidst data privacy concerns surrounding the deal, at a recent panel.

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Improve Healthcare Efficiency with a Digital Front Door

Referral MD

The digital front door refers to the virtual entry point that connects patients with healthcare providers, allowing them to access services and communicate with their healthcare team online. ” In recent years, the emergence of the digital front door has transformed the way patients navigate the healthcare system.

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What are the Benefits of Patient Portals?

Referral MD

Since the inception of electronic health records (EHR) in 2009, the American medical practice has been transitioning to the cloud. One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. What’s next for patient portals?

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Prescribing shift for Pfizer’s Paxlovid expands access but draws questions

Pharmaceutical Technology

The nonprofit Physicians for Patient Protection also raised a similar point that pharmacists who may be unfamiliar with a patient’s medical history can pose the risk of significant negative health outcomes if Paxlovid is incorrectly prescribed. Still, pharmacists having prescription authority is not without precedence, Ganio says.

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

PM360

AdTheorent Health Predictive Audiences are fully customized based on advertiser requirements and use primary-sourced healthcare data and statistics to identify the most qualified audiences for targeting consideration—without relying on personalized information or user IDs. prescription fill, digital action, Audience Quality, etc.).

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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. doi: [link].

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

People enjoy when products and services come to them (and fast) — healthcare included. Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. What are the opportunities for CVS and the healthcare industry? .