World of DTC Marketing
MAY 7, 2021
WTF? The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. A complete waste of money, time and effort. Unlike a traditional TV or radio ad, Facebook’s ad categories help those companies target their drug ads at users who likely suffer from a specific illness the drug treats.
Dominic Tyer
MAY 3, 2021
The new episode of the pharmaphorum podcast also hears about some of pharma’s UK launch challenges and the types of evidence that HTA bodies need for RNA-based drugs.
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Medical Device Success
MAY 2, 2021
Reading time: 2 – 4 minutes Matthew Vernhout, VP of Deliverability, NetCore , walks us through what “Journeys” are and how they can help with prospecting for new customers and nurture current customers. This is part of the Medical Device Success emphasis on Demand Generation. This is important because surveys show that most health care professionals and provider executives expect virtual interaction with vendors to continue in 2021 and beyond.
Healthcare Success
MAY 3, 2021
Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. This audience doesn’t like being included in the advertiser’s image of a “mature audience.” It seems to portray them as nearly over-the-hill, which is strongly contrary to their younger self-image.
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World of DTC Marketing
MAY 2, 2021
SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. It’s affecting their bottom lines, and they won’t stand for that. Big changes are coming.
Atrivity
MAY 5, 2021
The pharmaceutical and healthcare sector has been forced to change the way it connects, educates and engages with HCPs through new digital channels because of Covid-19. The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. A study conducted by the NIH (National Library of Medicine) reveals that 88% of doctors use their mobile phone frequently to stay updated on new trends, drugs or
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Storyvine
MAY 3, 2021
Launches First CME Activity Utilizing Storyvine to Generate Authentic Patient User Videos. DENVER – May 4, 2021 – Storyvine, Inc. , a leading pro user-generated video platform, announced today the launch of their first continuing medical education (CME) in partnership with The Academy for Continued Healthcare Learning (ACHL) , an independently owned and operated full service medical education company that has been developing certified healthcare education for nearly twenty years.
World of DTC Marketing
MAY 5, 2021
QUICK THOUGHT: Pfizer has already made $24 billion from their COVID vaccine, but that’s not enough; they want more, a lot more. They are planning to increase the vaccine price, and they’re working on an oral pill that could bring in as much as an additional $2 billion. While the U.S. Government didn’t pay for development, the German Government did.
World of DTC Marketing
MAY 6, 2021
WHAT NOW? The Biden administration’s decision to support a temporary waiver of Covid-19 vaccine patents prompted instant outrage in the pharma sector, which argues that the move rides roughshod over their intellectual property rights and will discourage US innovation while sending jobs abroad. Biden’s top trade adviser Katherine Tai said that while the US government still “believes strongly” in intellectual property protections, it supported waiving patents for Covid-19 vaccines to help boost gl
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