World of DTC Marketing
MARCH 17, 2021
SUMMARY: Via the Financial Times , “pharmaceutical companies have never had it so good. The rapid rollout of Covid-19 vaccines has made household names of Pfizer and AstraZeneca, and the whole industry is winning praise for co-operation” However, the bump in reputation will be short-lived because companies need to earn the public’s trust every day, and pharma is already damaging their perception with people.
Integrity Solutions
MARCH 18, 2021
Effective sales recruiting strategies start with a well-defined Sales Success Profile based on objective performance criteria. Here’s how to consistently identify, attract and retain candidates with the talent and experience to become high performers. As a sales manager, it’s pretty frustrating when you spend a significant amount of time and energy coaching and developing someone only to discover in the end that, well, it’s not you, it’s them.
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Medical Device Success
MARCH 14, 2021
Reading time: 2 – 4 minutes Surveys indicate that virtual support in the operating room and procedure room is here to stay. From the “back of a napkin” to commercialization, Jennifer Fried has led the ExplORer Surgical team to success. They are busy staking out a position as a leader in virtual support to medical device companies seeking to improve best practices, clinical support, training, collaboration and coaching in the operating room.
Pharma Marketing Network
MARCH 17, 2021
[link]. Marketing and medical affairs are often perceived as being separate. What happens when drug companies market their own products? Join Darshan Kulkarni as he talks with guest Dr. Stephen Towers about the intersection between marketing and medical affairs. Darshan and Stephen also discuss how medical affairs can inform marketing efforts. The post DarshanTalks: Marketing & Medical Affairs </br>– March 9, 2021 appeared first on Pharma Marketing Network.
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
World of DTC Marketing
MARCH 18, 2021
SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. A brand name is only as effective, or ineffective, as the messaging and brand experience that goes with it.
Optymyze
MARCH 17, 2021
With change happening at breakneck speed, organizations are continually evolving to serve the increasingly complex nature of business. Adaptability is becoming a must. Sales Operations is one of the key.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Atrivity
MARCH 15, 2021
We’re more than one year on from the beginnings of a global pandemic and now, more than ever, each day is a new learning experience. The world has been in a constant state of change, and none more so than the world of work. Organisations have adapted quickly but one of the keys to getting through this year is to prioritise frontline communications. Frontline workers have truly felt the full force of the crisis, with new s afety guidelines, compliance and job processes being thrust upon them and
World of DTC Marketing
MARCH 16, 2021
IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. Yet are those skills only reserved for big budgets, bold pitches, and grand innovations? Or do we, as individuals, have a special responsibility to the public at this moment in time? After all, we are already the translators of science for our clients. . A March 12th, Marist/NPR pole on vaccines is disturbing, but from what I have seen in everyday life, it is worse: · 25% of Black respondents and 28% of white
Clarify Health
MARCH 16, 2021
If you could wave a magic wand to fix one problem in healthcare, how would you do it? Our answer: we would unleash an exchange of information between patients, providers, health plans, and life sciences companies to create healthcare data insights that pinpoint how to root out waste and improve outcomes. Hidden within our health data are warning signs about a future disease, answers about whether a drug will be efficacious, and predictions about the outcome of a procedure.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
World of DTC Marketing
MARCH 19, 2021
SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Under value-based care agreements, providers are rewarded for helping patients improve their health, reduce the effects and incidence of chronic disease, and live healthier lives in an evidence-based way.
Clarify Health
MARCH 16, 2021
We are thrilled and honored to announce that we’ve raised $115 million in Series C funding! We are also welcoming Hilary Gosher, Managing Director at Insight Partners, and Will Reed, General Partner at Spark Capital to our Board of Directors. We started Clarify in 2015 with a mission of empowering the healthcare industry to [.].
Clarify Health
MARCH 16, 2021
If you could wave a magic wand to fix one problem in healthcare, how would you do it? Our answer: we would unleash an exchange of information between patients, providers, health plans, and life sciences companies to create healthcare data insights that pinpoint how to root out waste and improve outcomes. Hidden within our [.].
Clarify Health
MARCH 15, 2021
We thought that moving forward with Geographic Direct Contracting was a tall order for CMS in the near term, so it’s not surprising that the new administration has decided to review and adjust the program. Still, it’s our opinion that the concept of geography-based risk is here to stay. We will likely see adjustments to this program in the coming year after CMS completes its period of review.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Clarify Health
MARCH 15, 2021
We thought that moving forward with Geographic Direct Contracting was a tall order for CMS in the near term, so it’s not surprising that the new administration has decided to review and adjust the program. Still, it’s our opinion that the concept of geography-based risk is here to stay. We will likely see adjustments to [.].
World of DTC Marketing
MARCH 15, 2021
SUMMARY : Big pharma is a big business, and nothing motivates big companies more than the potential to earn a lot of money on new products. Pfizer, alone, is estimated to earn about $15 billion for their vaccine, and they had absolutely nothing to do with Operation Warp Speed. Big pharma is a huge business with profits that top almost every other industry.
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