World of DTC Marketing

JULY 8, 2021

SUMMARY: TV continues to be the dominant channel for DTC advertising. Some of the TV spots for drugs are horrible, and some products should even be on TV because of terrible fair balance. TV ads only drive awareness as the first step for online health seekers. More conversations are happening on social media, and pharma seems to be immune to the conversations.

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Side effects Media Pharma Prescription 297

Medical Device Success

JULY 4, 2021

Reading time: 2 – 4 minutes. “Failure to plan for market access early is one of the key causes of company underperformance and failure” , according to April whose team at TTi Health Research & Economics has helped companies recover from their lack of preparedness. A couple episodes ago I talked about the danger of the chasm in the Technology Adoption Life Cycle.

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Marketing Medical Sales 130

Medical Sales Guru

JULY 7, 2021

Medical sales reps are often great at talking about their products with respect to “The How” and “The What.” However, it’s “The Why” that will get you in the door and gain a commitment for an evaluation or get you the order. In this episode, I discuss the power of “The Why” and how to apply it in medical or high-stakes selling.

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Medical sales reps Sales Medical sales Medical 100

Salesforce

JULY 6, 2021

Despite the latest figures showing an acceleration in the U.S. labor market, the share of workers leaving jobs is at its highest level in more than two decades. Reasons vary, but anecdotal evidence points to a search for new opportunities and different life experiences. Would better employee engagement retain them? How can employers give workers what they need when many never plan on stepping foot in an office again?

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Training Marketing Recruitment Consulting 98

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Distribution

World of DTC Marketing

JULY 9, 2021

SUMMARY: Pfizer asks for accelerated approval for a COVID booster shot even though the FDA says it’s unnecessary. From 2016 to 2020, the 14 leading drug companies spent $577 billion on stock buybacks and dividends—$56 billion more than they spent on R&D over the same period.” From 2016 to 2020, compensation for the 14 companies’ top executives totaled $3.2 billion.

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Pharma Marketing Network

JULY 7, 2021

At this year’s Pharma USA conference, C ollaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to move “Beyond Normal” to shape the future of health. In her opening statement, Izzy Gladstone, Reuters’ Head of Marketing, Pharma & Healthcare, challenged attendees to not return to our old ways of working.

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Sales Pilot Medical Sales Performance

JULY 7, 2021

The post It’s “The Why” That Wins You The Medical Sale – Use It! first appeared on MEDICAL SALES TRAINING.

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Medical sales Medical Sales Training 40

Integrity Solutions

JULY 4, 2021

Whatever your leadership style, you must be able to develop people who have a sense of ownership in the outcomes that define success. Knowing your leadership style has never been more important than it is today. With turnover on the rise and remote and hybrid work changing the dynamics of the workplace , leaders need to be laser-focused on engaging and retaining their employees and helping them feel connected to the broader mission and purpose.

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Management Training Sales 107

Pharma Marketing Network

JULY 7, 2021

FAIRFIELD, NJ, 30 June, 2021- The Healthcare Businesswomen’s Association Board of Directors announces the appointment of Susan O’Connor as Chief Executive Officer of the global not-for-profit association, ushering in a new chapter in its mission of advancing women in healthcare. Ms. O’Connor will succeed current President and CEO Laurie Cooke, who will step down for a well-earned retirement after leading the organization since 2006.

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Clarify Health

JULY 8, 2021

Network design is of central importance to health plans. An efficient and effective network must be competitive to attract members and retain them by meeting their needs with high-value providers. While the health insurance industry has created new provider network models aimed at reducing health care costs and improving quality, there has been almost [.].

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

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Cadensee

JULY 5, 2021

Galit Zuckerman-Stark. CEO, medasense. Galit Zuckerman-Stark is CEO of MedaSense, developer of a unique technology that objectively monitors and quantifies the patient’s pain response level using artificial intelligence algorithms and a proprietary noninvasive sensor platform. Show Notes. In this episode, we are speaking with Galit Zuckerman Stark. Galit is the CEO and cofounder of Medasense.

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Physicians Medical Patients Management 52

Medical Sales News

JULY 3, 2021

How to Win Friends and Influence People – Dale Carnegie Amazon. Insight Selling – Mike Schult and John E. Doerr Amazon. Art of War – Sun Tzu Amazon. Rhinoceros Success: The Secret to Charging Full Speed Towards Every Opportunity – Scott Alexander Amazon. Spin Selling – Neil Rackham Amazon. The Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon and Brent Adamson Amazon.

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Medical sales Sales Medical Prospecting 52

Pharma Marketing Network

JULY 3, 2021

Join the Society for Health Care Strategy and Market Development (SHSMD) at their annual conference, SHSMD Connections 2021 this autumn. This annual conference is beneficial for health care strategists at any stage in their career that want to connect and learn from other industry professionals. Participants come from across the nation and possess a wide range of expertise about various facets of the health care strategy sector.

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