World of DTC Marketing

SEPTEMBER 24, 2021

SUMMARY: If I were to ask you, “what type of company is Biogen?” what would be your response? I tried asking that of several colleagues in the industry, and they couldn’t come up with an answer. Biogen has lost its way and is in desperate need of a corporate rebranding. This week two colleagues, who worked at Biogen, left the company because they knew that the ax was coming after the failure of Aduhelm.

Insurance 222

Insurance Pharma Doctors Physicians 222

Authentic Influence Group

SEPTEMBER 24, 2021

It was so much fun to join Marcus Cauchi on TheInquisitor Podcast! We covered several topics in our conversation. Here's a quick recap: We discuss why clear communication, that is easily digestible by your audience is essential if you're to have the impact you want in influencing people. The conversation evolves to cover body language, social engineering, authentic communication, persuasion vs influence vs manipulation.

Engineering 130

Engineering 130

Dominic Tyer

SEPTEMBER 19, 2021

Internationally recognised composer, peace worker and musical therapy pioneer Professor Nigel Osborne talks about how his emerging field stands at an important threshold.

Medical 130

Medical Healthcare Healthcare Pharma 130

Integrity Solutions

SEPTEMBER 23, 2021

A value based selling approach is intended to help salespeople focus their client conversations around creating product value versus price. This helps to better differentiate themselves in a highly competitive market. Yet, for all the buzz surrounding solution or value selling, many organizations still struggle to execute on it. What’s holding them back?

Sales process 72

Sales process Sales Management Competition 72

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Distribution

World of DTC Marketing

SEPTEMBER 23, 2021

SUMMARY: Pfizer will earn over 26 billion dollars from their COVID vaccine, while Moderna and J&J also look to their vaccines for more profit dollars. The suggestion by Pfizer’s CEO that drug pricing negotiations with the government would slow innovation is PR doubletalk. Recently Pfizer’s CEO sent a video message to company employees urging them to fight proposed government drug price negotiations and expressing frustration with Congress, considering using the projected savings

Pharma 214

Pharma Government Prescription Education 214

Authentic Influence Group

SEPTEMBER 23, 2021

I’m excited to share a podcast I recently had the opportunity to be part of. I sat down with Patrick Kothe of Mastering Medical Device to discuss simple ways you can become a better persuasive communicator. Here’s a snippet: So there are a number of factors that are involved in persuasive communication. First, you have to start with a foundation of really building trust with someone, because if I'm trying to communicate to you and persuade you to take on my project, or to give me more budget, if

Medical 130

Medical 130

Tribeca Knowledge

SEPTEMBER 22, 2021

T he pharmaceutical industry is embracing agile ways of thinking and working in its efforts to boost productivity, creativity, speed and efficiency, all the way from laboratory to patient. That includes ensuring agile launch execution. For pharmaceutical launch activities, agility is a function not just of organisational structures or attitudinal change but of the technologies used to make those activities more visible, accessible and manageable.

Pharmaceutical 52

Pharmaceutical Management Patients 52

ALULA

SEPTEMBER 23, 2021

Through all the changes that the pandemic has imposed on the corporate world, critical aspects of the business can fall by the wayside. Performance evaluations are one such aspect, and in these uncertain times, keeping those evaluations fair and equitable is of utmost importance.

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52

Pharma Marketing Network

SEPTEMBER 22, 2021

Telehealth: Past. Present. Future. Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care. Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively.

Marketing 52

Marketing Media Pharmaceutical Networking 52

Atrivity

SEPTEMBER 20, 2021

The way in which the pharmaceutical industry engages with healthcare professionals (HCPs) has changed dramatically in the last year. Restrictions on face-to-face interactions have given way to greater use of remote and digital channels. Have they worked? Laboratories have had to adapt in record time to the new needs, hitting and missing in those attempts due to the speed of change, but now, with the new normal, we can stop and think about what can be improved.

Training 52

Training Healthcare Healthcare Doctors 52

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Safety

World of DTC Marketing

SEPTEMBER 22, 2021

SUMMARY: Like it or not, there will not be a return to normal for DTC marketing. The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. DTC marketers need to get more personal and stop using a generic formula for marketing. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins.

Doctors 43

Doctors Media Marketing Prescription 43

Pharma Marketing Network

SEPTEMBER 22, 2021

Telehealth: Past. Present. Future. Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care. Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively.

Marketing 40

Marketing Media Pharmaceutical Networking 40