PharmExec
JUNE 13, 2022
While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV).
Modus
JUNE 13, 2022
Congratulations. They said it couldn’t be done—and yet, you’ve done it. You delivered your value proposition flawlessly, answered every question without hesitation, and really seemed to make an impression on the buying committee.
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PharmExec
JUNE 13, 2022
Makar discusses the significance of AstraZeneca’s diabetes and heart failure drug Forxiga (dapagliflozin) for the treatment of chronic kidney disease (CKD).
Medgadget
JUNE 13, 2022
Blood pressure is a crucial factor in cardiovascular health, but measuring it using conventional pressurized cuff systems in a doctor’s clinic is prone to unreliable results. A one-off measurement merely offers a clinician with one snapshot in time, potentially missing an intermittent issue. However, patients can also be prone to “white coat syndrome,” where anxiety during such measurements can lead to significantly misleading results.
MedReps
JUNE 13, 2022
As a sales representative, looking for ways to improve your performance and increase your sales is paramount. However, trying to sift through the sales productivity tools available can be daunting and time-consuming. And in this day and age, sales representatives need all the help they can get to be as productive as possible. So, to help you out, we’ve compiled a list of some of the best sales productivity tools available today.
Medgadget
JUNE 13, 2022
Scientists at Nanyang Technological University, Singapore, have created a wearable fabric that generates electricity from our body movements. The fabric could assist in powering medical wearables and other mobile diagnostic or therapeutic devices. The fabric contains stretchable polymers that generate electricity when bent, pressed, or brushed, based on piezoelectric and triboelectric effects.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Medgadget
JUNE 13, 2022
Researchers at the University of Texas at Austin created a nanocarrier for stem cell factor, a regenerative cytokine. The nanotechnological approach renders the treatment much safer, as previous attempts to use stem cell factor as a pro-angiogenic treatment have been hampered by severe allergic reactions in some recipients. This latest technology helps to unlock the potential of the regenerative treatment.
PharmExec
JUNE 13, 2022
Eagle tele-rheumatology joins list of more than 15 physician specialties.
Pharmaceutical Commerce
JUNE 13, 2022
Will serve as a hub, as company aims for growth in the European region.
PharmExec
JUNE 13, 2022
New accelerator will develop products and solutions with the use of digital, data, and AI.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
Pharmaceutical Commerce
JUNE 13, 2022
Dominance of a handful of integrated firms “at the center of the US pharmaceutical system,” plus their trade practices, will be reviewed.
PharmExec
JUNE 13, 2022
The new user experience improvements will make it easier for members to discover and interact with relevant products related to their medical specialty.
Pharmaceutical Commerce
JUNE 13, 2022
GMP facility allows for an increase in AAV vector production.
PharmExec
JUNE 13, 2022
The former North America President and CEO of Daiichi Sankyo will lead Ascletis' corporate business development and alliance management.
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World of DTC Marketing
JUNE 13, 2022
Sixty percent of employees in a recent survey reported experiencing healthcare cost increases that outpaced inflation in the past three years, and 63 percent expect that trend to continue, signaling potential cost challenges in the future. Right now, annual raises are being neutralized by increasing healthcare insurance premiums. If pharma wants to retain people, they may have to develop a solution to lower healthcare insurance premiums.
PharmExec
JUNE 13, 2022
Brent Palmisano joins Lauren Cohen, who recently joined as vice president of marketing and communications.
Medico Reach
JUNE 13, 2022
One of the essential parts of exponential growth in the healthcare emporium is effective marketing strategies. Furthermore, with the increment in the need for hospital beds, healthcare systems are in dire need of such approaches. Like any industry, a relevant marketing strategy can help healthcare practices rise effectively. Additionally, approximately 88% of the population looking for medical information turns to the internet.
PharmExec
JUNE 13, 2022
Doceree ABM empowers healthcare marketers to reach institutional stakeholders and measure account lift.
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Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.
Healthcare Success
JUNE 13, 2022
More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships.
PharmExec
JUNE 13, 2022
Company hires life science veteran Jessica Cao to join management team.
Spotio
JUNE 13, 2022
It is no secret that companies have to keep up with the ever-changing world of business to stand the best chance of succeeding and staying ahead of competitors. Considering today’s landscape, we are now looking at a very substantial shift towards everything digital. This is changing the way in which companies choose to operate and communicate internally, as well as with their clients.
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