Fierce Pharma

JULY 25, 2023

In reporting its first-quarter earnings, Biogen said it would halt the development of at least four investigational drugs to allow the company to focus on more lucrative opportunities. | In a sizable cost-cutting measure, Biogen will lay off 1,000 employees by 2025, it announced in presenting its second quarter earnings. With the company starting 2023 with 8,725 employees, that’s an 11.5% reduction of the workforce.

230

230

Spotio

JULY 25, 2023

B2B sales has evolved over the years. Cold calling and direct mail are still useful for some sales processes, but the way in which we do business has changed a lot. More companies are investing in B2B sales teams — inside and outside — across a range of industries. The B2B buying process now has more decision-makers and touchpoints than it did just a few years ago.

B2B Sales 98

B2B Sales Sales Prospecting Sales process 98

Fierce Pharma

JULY 25, 2023

Patients with the eyelid disease Demodex blepharitis can now see a cure in Tarsus Pharmaceuticals’ Xdemvy, the first FDA-approved treatment for an ailment that affects some 25 million Americans.

FDA 223

FDA Pharmaceutical Patients 223

Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. However, with countless agencies available, it can be overwhelming to find the right one that aligns with your business objectives.

Marketing 98

Marketing Media Consulting Specialization 98

Advertisement

Distribution

Fierce Pharma

JULY 25, 2023

Just as the calls for a business separation grow louder at Bayer, the company’s weedkiller performance is bolstering the argument with dramatically declining sales. | Just as the calls for a business separation grow louder at Bayer, the company’s weedkiller performance is bolstering the argument with dramatically declining sales.

Sales 220

Sales 220

Pharma Marketing Network

JULY 25, 2023

Ads Manager is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. One of the ways to do this is to customize your audience. This means targeting your ads to people who are most likely to be interested in your products or services. Here are some tips for customizing your audience in Ads Manager for the pharma industry: Use demographics: You can target your ads based on demographics, such as age, gender, location, and interests.

Management 98

Management Pharma Media Marketing 98

MedCity News

JULY 25, 2023

Pear Therapeutics was once regarded as a digital therapeutics pioneer, but its spiral into bankruptcy has the industry searching for the best path forward. While some favor going direct to consumers, others say the solution is in generating more robust clinical trial data to persuade hesitant payers.

FDA 97

FDA Medical Biopharma 97

Fierce Pharma

JULY 25, 2023

Hopes around FibroGen’s anemia drug roxadustat were high in early 2020 when Enrique Conterno arrived as the company’s new CEO. | Enrique Conterno has resigned from the FibroGen CEO post for “personal reasons,” the company said Tuesday. As FibroGen looks for a permanent successor, the company’s chief commercial officier Thane Wettig will don the mantle of interim chief executive officer.

Specialization 182

Specialization 182

European Pharmaceutical Review

JULY 25, 2023

Axatilimab, an anti-CSF-1R antibody to treat chronic graft-versus-host disease (GVHD) has, in a pivotal Phase II trial, demonstrated overall response rates (ORR) of 74 percent, 67 percent and 50 percent, within the first six months of treatment. “[It] is the first investigational chronic GVHD treatment to target inflammation and fibrosis through the inhibition of disease associated macrophages,” stated Michael A Metzger, Chief Executive Officer of Syndax Pharmaceuticals.

Food and Drug Administration 97

Food and Drug Administration FDA Food Medical 97

Pharma Marketing Network

JULY 25, 2023

Google Ads is a great way to reach a wider audience for your pharma business. However, if you want to get the most out of your Google Ads campaigns, you need to optimize them for SEO. Here are some tips on how to increase SEO on Google Ads for the pharma industry: Use relevant keywords: When you’re creating your Google Ads campaigns, make sure to use relevant keywords.

Pharma 97

Pharma Consulting Competition Networking 97

Advertisement

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Pharmaceutical Commerce

JULY 25, 2023

With FDA’s compliance deadline only three months away, the tech-supply chain partnership is expected to help manufacturers and wholesalers meet the Nov. 27 deadline.

Pharmaceutical 98

Pharmaceutical Manufacturing 98

Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. This means that they have focused on reaching consumers based on factors such as age, gender, income, and location. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This is because consumers are not just defined by their demographics.

Marketing 96

Marketing Pharma Media Pharmaceutical 96

MedCity News

JULY 25, 2023

About 36% of U.S. hospitals are in compliance with CMS’ price transparency rule, up from 24.5% in February, according to a new report. This progress will remain slow unless CMS can do a better job of effectively enforcing its rule, the report declared.

Patients 92

Patients 92

Medgadget

JULY 25, 2023

Engineers at the Federal University of Espirito Santo in Brazil have developed smart pants that can non-intrusively track physical movements and provide updates to caregivers if the people they’re taking care of are showing signs of distress. This application could be very useful for people who are monitoring elderly patients in healthcare facilities.

Engineering 86

Engineering Networking Patients Healthcare 86

Advertisement

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

MedCity News

JULY 25, 2023

A new proposed rule by the Biden-Harris Administration would require health plans to improve their analyses of their mental health benefits and make clear that they cannot engage in practices that make it more difficult for members to access mental health support compared to physical health.

91

91

Pharmaceutical Technology

JULY 25, 2023

Boehringer Ingelheim and Eli Lilly have secured approval from the EC for Jardiance to treat adults with chronic kidney disease (CKD).

98

98

MedCity News

JULY 25, 2023

At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.

Medical 88

Medical Management 88

Medgadget

JULY 25, 2023

Scientists at the City University of Hong Kong have developed a coating for wearable technologies that can help to dissipate heat, reducing the chances of skin burns and increasing the life of such devices. Electronic devices can generate heat, but this can be problematic for wearables that are in constant contact with the skin. The heat may be uncomfortable, may overheat the device itself, and could even cause skin burns.

Electronics 82

Electronics Healthcare Healthcare Management 82

Advertisement

Clinical research has entered a new era, one that requires real-time analytics and visualization to allow trial leaders to work collaboratively and to develop, at the click of a mouse, deep insights that enable proactive study management. Learn how Revvity Signals helps drug developers deliver clinical trial data insights in real-time using a fast and flexible data and analytics platform to empower data-driven decision-making.

Safety

MedCity News

JULY 25, 2023

Astellas Pharma has identified targeted protein degradation as one of the key areas for growth. The PeptiDream alliance is the latest one Astellas has struck in this particular area of drug research as it aims to find new ways to go after difficult cancer targets.

Pharma 85

Pharma Biopharma 85

European Pharmaceutical Review

JULY 25, 2023

A report from Market Research Biz has illustrated that the small molecule active pharmaceutical ingredient (API) market is expected value around $284.7 billion by 2032. This is a rise from $162.8 billion in 2022. A compound annual growth rate (CAGR) growth of 5.9 percent during the forecast period from 2023 to 2032 is predicted. The small molecule API market is influenced by several factors, including heightened R&D within the pharmaceutical sector, a growing prevalence of chronic illnesses

Marketing 79

Marketing Manufacturing Competition Medicine 79

MedCity News

JULY 25, 2023

UpLift’s Series A funding round was led by Ballast Point Ventures and included participation from Kapor Capital, Front Porch Ventures and B Capital. In total, UpLift has raised more than $22 million.

74

74

PharmaTimes

JULY 25, 2023

The company will utilise Qureight’s AI technology to undergo studies across a variety of complex lung diseases - News - PharmaTimes

82

82

Advertisement

When selecting a clinical supply provider, consideration often focuses upon the manufacturing, packaging, storage and distribution capabilities available that will, at face-value, be sufficient to meet the needs of the sponsor and their trial. However, there are human-based and knowledge-driven factors that are often overlooked that go beyond these basic physical capabilities and are integral to the development and delivery of high performing clinical supply chains.

Specialization

Medgadget

JULY 25, 2023

Engineers at the University of Sydney have developed a photonic radar that allows them to monitor breathing rates without the need to attach equipment to a patient’s skin. Wired or more invasive systems may not be suitable for everyone – for instance, burn patients with damaged skin or infants with a tiny body surface area may not be able to avail of such systems.

Electronics 68

Electronics Engineering Patients Medicine 68

Pharmaceutical Commerce

JULY 25, 2023

Choosing the right pharmacy to administer the program involves a number of factors.

Patients 97

Patients 97

PharmaTimes

JULY 25, 2023

The CB307 study expansion involves the addition of a new pembrolizumab combination cohort - News - PharmaTimes

76

76

Rep-Lite

JULY 25, 2023

The medical sales industry has experienced remarkable growth in recent years, with innovations and advancements driving healthcare to new heights. At the heart of this dynamic sector are the unsung heroes – the medical sales representatives. These skilled professionals play a pivotal role in bridging the gap between cutting-edge medical equipment and technologies and the healthcare providers who depend on them to save lives.

Medical 52

Medical Sales Medical sales Medical sales reps 52

Advertisement

Clinical development organizations face a wide array of challenges when it comes to data, many of which can impact the operational effectiveness of their clinical trials. In this whitepaper, experts from Revvity Signals explore how solutions like TIBCO® Spotfire® enable better, more streamlined studies. The whitepaper also features a success story from Ambrx, a leading biopharmaceutical company, detailing how it has leveraged Spotfire to tackle data quality and collaboration challenges in clinic

Leads

Evolve Your Success

JULY 25, 2023

Working in the field of spine medical sales is not just a job, but an extraordinary expedition driven by purpose, resilience, and ingenuity. In today’s episode, we dive into the world of spine medical sales with Taylor Laneville. He is a dynamic individual who transitioned from being an organic chemist to a highly esteemed medical sales consultant.

Sales 52

Sales Medical sales Medical Competition 52

Clarify Health

JULY 25, 2023

Historically, the healthcare field hasn’t exactly been at the forefront of adopting the latest technology — but things have gotten a lot better over the past decade. For example, healthcare stakeholders now widely acknowledge AI’s pivotal role in the industry. From enhancing disease diagnosis accuracy to enabling personalized treatment plans to automating administrative tasks, AI boasts a myriad of use cases for providers, payers, life sciences firms, pharmacies, and other healthca

Healthcare 52

Healthcare Healthcare Healthcare Provider Ethics 52

Quantified

JULY 25, 2023

Cold calls are almost universally hated—in fact, 63% of salespeople call them the worst part of the job. Of course, sales reps have to do more than cold calling. There are follow-up calls, sales demos, calls for retaining relationships, and (especially for key accounts) calls for customer support. Calls remain one of the most important types of touchpoints for salespeople across virtually every industry, and reckoning with the negative feelings surrounding sales calls is one of the most importan

Training 52

Training Sales Prospecting Sales Management 52

Pharma Marketing Network

JULY 25, 2023

Sponsorships are a powerful tool that businesses can use to amplify healthcare awareness and education. By partnering with healthcare organizations, businesses can reach a wider audience with important health information and help to promote healthy lifestyles. Here are some examples of how sponsorships can be used to amplify healthcare awareness and education: Johnson & Johnson sponsors the Healthy Living Index.

Education 52

Education Healthcare Healthcare Media 52

Advertisement

As the development pipeline for new drugs continues to grow, biopharmaceutical companies are re-evaluating how to best manage and balance resources across an increasing number of development projects and complex clinical trials. There are two approaches that can be used to speed a drug from development to clinic faster: timeline compression and parallel processing, but only one that considers the benefits of integrating clinical supply into the overall drug development process.

Management