World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. According to Google search statistics, “health” and “wellness” topics are among the top searches.

Marketing 179

Marketing Pharma Side effects Media 179

Dominic Tyer

MAY 31, 2022

Chief digital and technology officer Lidia Fonseca gives a fascinating insight into how the pharmaceutical companies has been transforming itself

Pharma 130

Pharma Pharmaceutical Patients 130

Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . It is well-established that longer patient wait times negatively impact patient satisfaction , specifically regarding patient confidence (in the provider) and perceived quality of care.

Patients 98

Patients Healthcare Healthcare Physicians 98

MedReps

MAY 31, 2022

Interviewing for a new medical sales representative job is always exciting. If you’re getting ready for an interview, you’re most likely looking forward to impressing the interviewers with your skills and knowledge. At the same time, you need to pay attention to their responses to your questions and keep an eye out for any potential red flags.

Medical sales 78

Medical sales Sales pitches Sales Medical 78

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Medical Sales Authority

MAY 31, 2022

Our readers frequently ask about the ideal medical device sales personality. There is not an optimal personality. Many different types of people find ways to be successful in medical sales. It comes down to leveraging your strengths and developing your weaknesses. If you are a good listener use this to your advantage, if you are tough negotiator than lean into this.

Sales 52

Sales Medical Medical sales Prospecting 52

Salesforce

MAY 31, 2022

The more consumers trust in the healthcare organizations they interact with, the more likely they are to use their services. That’s what findings from Salesforce’s latest Connected Health Consumer Report indicate. But why is trust so important in the first place? When patients use healthcare services more often, it means providers have more opportunities to encourage better behaviors that will improve their health.

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Healthcare Provider Healthcare Healthcare Patients 98