Remove Doctors Remove Media Remove Relationship management
article thumbnail

How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Invest in Email Marketing to Doctors. Doctors are extremely busy. Why email marketing to doctors? Text versus branded HTML.

Doctors 102
article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. What’s important for us at Genentech in moving our marketing organization forward is picking the right partners who want to be on this journey with us.

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Maximize Marketing ROI With Call Tracking for Healthcare

Healthcare Success

For example, if the patient responds with something like "Facebook" or "an online ad," it’s important to ask them to identify the specific ad, so your staff can attribute the call to the correct marketing campaign in the Customer Relationship Management (CRM) system. It also eliminates human errors (e.g.,

article thumbnail

How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Today’s medical sales reps are spending countless hours poring over social media, news articles, industry websites, and other sources, reading anything they can get their hands on to find good prospects. Now you no longer have to manually search that system for customers or colleagues who might know one of the trial doctors.

article thumbnail

Everything You Need to Know About Medical Sales Jobs

Rep-Lite

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Relationship Building: Establishing and maintaining relationships with clients to gain trust and build a loyal customer base.

article thumbnail

15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Doctors tell patients that an ounce of prevention beats a pound of cure. website, social media, paid ads, third-party listing service, etc.). Leverage social media (the right way). Too many hospitals and healthcare practices rely solely on organic social media for a large part of their digital healthcare marketing strategies.

article thumbnail

The characteristics of modern medical sales 

Cesare Ferrari

Use of technology The modern salesforce needs to be trained in the use of technology needed to aid the sales task e.g. finding customers, using social media to engage with doctors, collecting competitor information, creating disease awareness, etc. Customers are changing the way they seek information and their buying behavior.