World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. There are many reasons why people don’t take their medications, including cost and medication side effects but that’s only part of the picture.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

PM360

MAY 25, 2023

Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” And it’s not just healthcare providers who benefit; patients will no longer rely solely on doctors for medication-related queries. Integrating AI tools with communication between parties can lead to better results when used correctly.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

pharmaphorum

AUGUST 11, 2022

Next, pharmacists review the participant’s genetic results – along with health data such as drug, lifestyle, and food interactions – to customize a “Medication Action Plan” that members’ physicians can access to determine which drugs should be prescribed to increase safety and efficacy.

Side effects 86

Side effects Medical Prescription Patients 86

Clarivate

AUGUST 17, 2022

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. In 2017, the same year the SDGs came into effect, the United Nations found that less than half of the global population was covered by essential health services. Dr. Grace Lomax : Yes, happily.

Healthcare 52

Healthcare Healthcare Patients Physicians 52

Clarify Health

OCTOBER 3, 2023

To date, healthcare interactions have been bogged down by poor experiences outside the doctor’s office – long hold times to make an appointment, confusing phone trees, paper forms to fill out repetitive information, and limited visibility into the next steps of the care journey.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. What pages on your site do they engage with?

Marketing 52

Marketing Pharma Side effects Training 52

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

Clarify Health

JULY 27, 2020

The panelists also discussed the impact the pandemic has had on ‘regular,’ non-COVID-19 care, clinical side effects of lockdown, and whether it is safe for patients to return to the doctor’s office. What impact has the pandemic had on your preventative care and elective procedure volumes?

Healthcare 52

Healthcare Healthcare Safety Patients 52

Quantified

APRIL 18, 2022

Indeed, despite the cutting and culling of the sales force that has taken place from the mid-2000s, the Pharma field force continues to be the leading mechanism for communicating approved label information for drugs to prescribers and is still the strongest link between the pharma companies and healthcare professionals.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? It is primary care physicians who are looking into the general population to help determine if there’s disease there. About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. Do you have a team? Is it autonomous? That was it.

Patients 64

Patients Sales Medical sales Doctors 64

LEVO Health

OCTOBER 9, 2023

This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips. Point-of-care advertising plays a role here by providing physicians with the latest information on treatments, medications, and research, ensuring they can make informed decisions.

Healthcare 98

Healthcare Healthcare Physicians Consulting 98