Remove Doctors Remove Leads Remove Physicians Remove Safety
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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 59
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The debate on DTC marketing is going to heat up again

World of DTC Marketing

DTC ads do NOT lead to unnecessary Rxs. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s.

Marketing 285
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Do patients care about accelerated approval drugs?

World of DTC Marketing

Accelerated Approval allows for early access to drugs and biologics based on initial evidence of safety and effectiveness, while confirmatory studies required to verify clinical benefits are ongoing. The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Do patients care? Do patients care?

Patients 200
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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 109
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Revolutionizing Pharmacovigilance with Proactive Signal Detection

PM360

Up to now, drug safety teams have relied primarily on reactive reporting systems for pharmacovigilance (PV) or real-world drug safety monitoring. Physicians must form hypotheses about the AE’s cause and seek information to prove or discredit the hypothesis. Yet, correlation does not signify causation.

Safety 106
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Will AI Completely Transform the Patient Experience?

PM360

A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them. The New England Journal of Medicine runs a weekly diagnostic challenge tasking physicians with correctly identifying a thorny case.

Patients 111
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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 52