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Steps to building a more patient-centric industry

pharmaphorum

Creating a broader, more inclusive patient experience starts with building a network of advocates who can help organisers meet patients where they are located and educate them about the availability and value of the trials. One significant roadblock to clinical trial inclusion of minority groups has been location and transportation.

Patients 107
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SXSW 2023: Moving from NFTs to LSD

PM360

Here’s a look at what’s hot for healthcare brands. Enosis Therapeutics, makers of AnchoringVR, uses virtual reality to transport the user out of a typical, clinical treatment environment into an alternate reality by replacing familiar settings with wondrous objects and symbols. They were everywhere.

Media 119
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Nine for 2023, part three: thriving or surviving?

pharmaphorum

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed. Medicines manufacturing is energy intensive.

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Smart Hospitals: How Technology is Driving Change

Impetus Digital

Each one contributes distinctively towards streamlining and making the healthcare system more patient-centric. Telemedicine allows patients to consult doctors remotely for things like hair loss , while robotics aids in surgeries and routine tasks. For instance, IoT devices enable real-time patient monitoring and personalized care.

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The Vital Role of Caregiver Communications: A Caregiver’s Perspective

PM360

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

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Putting Patients First: Improving the Pharmaceutical Supply Chain

Impetus Digital

This could mean anything from developing policies that promote fairness and transparency in pricing to creating networks of distribution points that ensure medications can be delivered promptly wherever needed. This can also lead to decreased customer satisfaction and damage any business’s reputation.

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Addressing the Polypharmacy Problem

PM360

If one of those conditions is type 2 diabetes, that person may be taking seven prescription medications, 1 managing two or more additional chronic conditions, 2 and paying $13,000 per year on healthcare. 11 Forgetfulness, cost, and convenience factors such as distance or transportation to pharmacy are the main drivers of this nonadherence.