Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 73

Healthcare Healthcare Marketing Healthcare Provider 73

Referral MD

SEPTEMBER 21, 2023

Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. Referrals can also be frustrating for patients and doctors. AI can also help doctors determine which specialist best suits the patient’s needs.

Doctors 95

Doctors Healthcare Provider Healthcare Healthcare 95

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 109

Leads Patients Healthcare Provider Healthcare 109

Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software.

Medical 52

Medical Marketing Healthcare Provider Doctors 52

PM360

SEPTEMBER 28, 2022

Health marketers learned many valuable lessons during the pandemic. Health marketers have a responsibility to move away from homogenous media plans that assume the general population can be targeted and reached in broad, sweeping strokes. The patient landscape continues to evolve. Evolving Demographics.

Patients 98

Patients Marketing Doctors Healthcare 98

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma 98

Pharma Patients Healthcare Provider Healthcare 98

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. What is Call Tracking for Healthcare?

Healthcare 55

Healthcare Healthcare Marketing CRM 55

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

NOVEMBER 22, 2021

Your local CVS will be turned into “destinations that offer a range of healthcare services, from flu shots to diagnostic tests,” according to the company’s news release. This is exactly what patients want. Healthcare is ripe for disruption, and CVS could be blazing new trails. Healthcare in theU.S.S

Healthcare 241

Healthcare Healthcare Retail Healthcare Provider 241

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

Medico Reach

DECEMBER 15, 2022

These are software applications that analyze the collected information from a range of sources, including but not limited to clinical research, operational activity, patient care programs and financial reports. As a result, Allscripts’s CareDirector was quickly adopted by several American healthcare institutions.

Healthcare 98

Healthcare Healthcare Marketing Customer Relationship Management 98

Scott’s Directories

OCTOBER 19, 2022

But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. This makes it challenging for B2B healthcare marketers in the industry to capture attention and traction. Thousands of brands aggressively compete for every dollar the industry has to offer.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. Most healthcare providers have local businesses that are (or could be) a source of new business. Geofencing.

Patients 102

Patients Specialization Healthcare Healthcare 102

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Most immediately, it will add confusion in the healthcare space,” explains Daniel Sontupe, Associate Partner, Managing Director, The Bloc Value Builders.

Marketing 52

Marketing Pharma Manufacturing Healthcare 52

Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. Many are turning to more robust data-driven strategies supported by advanced analytics to optimize the impact of teams accountable for improving the flow of patients into and through their networks of providers.

Patients 59

Patients Healthcare Healthcare Physicians 59

World of DTC Marketing

SEPTEMBER 12, 2022

The health app will also tell users about potential interactions between medications, and it’s possible to connect with healthcare providers to see a list of past medications, get future updates, or add items to your schedule. Mistrust or an absence of patient-provider solid relationships. Will it matter?

Medical 166

Medical Healthcare Provider Doctors Physicians 166

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Every healthcare issue has a unique audience that uses online health information in a unique way.

Media 180

Media Pharma Healthcare Provider Specialization 180

Scott’s Directories

MAY 5, 2023

MD Select is a Canadian database of medical professionals that is designed to help businesses access the best healthcare providers. This tool offers a wide range of information about doctors across the country, including their specialties, locations, and contact information.

B2B Sales 52

B2B Sales Sales pitches Sales Doctors 52

Healthcare Success

SEPTEMBER 12, 2022

10 Ways To Deal With Angry Patients and Why You Definitely Should. When patients take their grievances out on their healthcare provider, it can be frustrating—not only for the provider but also for the administration. More than ever before, healthcare organizations have to worry about the threat of legal action. .

Patients 55

Patients Healthcare Provider Healthcare Healthcare 55

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Without a marketing agency, it is extremely difficult to attract new patients or even retain current patients. Manage Your Marketing Budget. Build Your Website.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

Scott’s Directories

APRIL 2, 2022

For instance, patients may only agree to receive treatment from doctors they are familiar with or those with a good reputation. The same applies to marketing products to people in the healthcare industry. This can be done with the Canadian Doctor’s Directory from MD Select. Let customers know the brand.

Prospecting 52

Prospecting Doctors Healthcare Healthcare 52

World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider.

Media 159

Media Insurance Healthcare Provider Doctors 159

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. Pull-through is often best understood via real-world examples.

Pharma 98

Pharma Physicians Marketing Insurance 98

Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. There's a concern that the push to increase sales might, at times, overshadow the genuine need or suitability of a product for a patient.

Medical 52

Medical Ethics Education Healthcare Provider 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. As a general rule of thumb, every hour of patient time equates to two hours of paperwork. How Pharma Marketers Can Adapt.

Marketing 96

Marketing Healthcare Provider Prescription Patients 96

Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. How Well Are Healthcare Providers Managing Referrals?

Management 59

Management Doctors Physicians Healthcare Provider 59

Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

Healthcare 52

Healthcare Healthcare Healthcare Provider Physicians 52

pharmaphorum

OCTOBER 19, 2022

No doctor wakes up in the morning asking what your brand can do for them. That statement, coined by one of my colleagues at Healthware MedComms , summarises the changing state of communications between pharmaceutical organisations and their healthcare provider (HCP) stakeholders.

Medical 91

Medical Medical science Education Pharma 91

pharmaphorum

SEPTEMBER 6, 2022

Pharmacy chain CVS has stepped up its drive into the wider healthcare market with an agreement to buy at-home care and technology provider Signify Health for around $8 billion – reportedly besting Amazon in a bidding war for the group. CVS is paying $30.50 billion deal to buy LHC Group.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Insurance 52