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Digital health is overrated but there is a future

World of DTC Marketing

From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care. It is essential that the ground rules for these AI tools include firm parameters that seek to prioritize patient safety.

Doctors 291
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Revolutionizing Pharmacovigilance with Proactive Signal Detection

PM360

Up to now, drug safety teams have relied primarily on reactive reporting systems for pharmacovigilance (PV) or real-world drug safety monitoring. Proactive signal detection aims to transform PV by harnessing the power of real-world data (RWD) and cutting-edge analytics to stay ahead of potential safety issues.

Safety 106
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DTC forecasts are not really that reliable

World of DTC Marketing

billion, making it the fastest-growing sector after computing products and consumer electronics (which will grow 18.0% While 75% agreed that being informed about pharma treatment options could save lives, more than 30% said they didn’t know enough information before they talked to their doctors. to reach $9.53 this year). END Points.

Doctors 227
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What are the Benefits of Having an EHR?

Referral MD

After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. What is an EHR?

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The Future of Biosimilars Marketing

PM360

healthcare system but we haven’t seen widespread acceptance by doctors and patients. AI also helps drive brands’ strategies on which message should be seen in which channel—for example, information on clinical efficacy, safety, formulary status, or interchangeability designation—and when that message will be most effective.

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Microsoft’s Healthcare AI Efforts Holds Huge Promise for Patients

MedCity News

” OK, so it’s not full proof but it gets most of the grunt work done, and the doctor can review and fix any errors before approving the note. The bar for accuracy is of course much higher for such encounters where patient safety is paramount. You have your doctor’s full attention and a screen is not in the way.

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Will AI Completely Transform the Patient Experience?

PM360

A recent study in JAMA found that ChatGPT-4 did a better job of identifying potential diagnoses in the NEJM challenge than most doctors,” explains David Stemler, Chief Creative Officer, CultHealth , An Indegene Company. So, friendly user experiences are essential through all platforms and devices.”

Patients 111