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JAK inhibitors increase risk of cardiovascular problems and cancer, warns PRAC

European Pharmaceutical Review

The committee advises that Cibinqo (abrocitinib), Jyseleca (filgotinib), Olumiant (baricitinib), Rinvoq (upadacitinib) and Xeljanz (tofacitinib), used for chronic inflammatory conditions, should have limited distribution to minimise risk of serious side effects such as cardiovascular diseases, blood clots, cancer and serious infections.

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Blue Water Vaccines agrees to buy Veru’s Entadfi capsules business

Pharmaceutical Technology

Blue Water chairman and CEO Joseph Hernandez stated: “With millions of men suffering from BPH and facing adverse side effects associated with current treatments, we are excited to support those patients and make Entadfi readily available for all.

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The future of pharma depends on its employees

World of DTC Marketing

Why hasn’t Pfizer offered some help in vaccine distribution? I do not doubt that eventually, Congress will act to bring down rising healthcare costs, and that effect could be profound on big pharma. Do they feel their job is done with the development of the vaccine?

Pharma 215
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Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry

Pharma Marketing Network

By creating and distributing valuable content, businesses can attract and engage their target audience, position themselves as experts in their field, and build trust with potential customers. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.

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AI in pharma: Can it be used in DTC?

World of DTC Marketing

AI may predict the questions patients and physicians have about a drug or its side effects. The question then becomes, should that content be distributed by AI? So how can AI help DTC marketers? Using AI to anticipate questions can help DTC marketers prepare content for patients.

Pharma 164
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First implantable pump kills brain cancer using chemo

European Pharmaceutical Review

Topotecan, a chemotherapy drug used to treat lung cancer and gadolinium, a tracing agent that tracked distribution of the drug were delivered as part of the infusion. Bruce added: “… higher doses of chemotherapy [can be administered] directly to the brain without causing the side effects that we get with oral or intravenous chemotherapy.”.

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The internet enables misinformation on COVID

World of DTC Marketing

The major concerns for hesitancy included worries over side effects and that the vaccine is too new. Also cited was a lack of trust in the government to ensure the vaccines’ safety and effectiveness. For the Covid vaccine, new collaborative approaches to science and global manufacturing and distribution have been created.