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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Here they are again for your ease of reference: Step 1: Lead Generation that Works Step 2: Define Your Doctor Audience Step 3: Create Content They Want and Need Step 4: Promote and Distribute Your Content Effectively Step 5: Implement Marketing Strategies to Build Doctor Referrals or Direct Sales Step 6: Track, Measure, and Optimize.

Doctors 101
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Effective Territory Management for Distributors

Spotio

This is especially true in the distribution industry. After all, they’ll have plenty of prospects to contact, but not so many that they get bogged down in minor details. Better Customer Service As mentioned above, territory management prevents distribution companies from overextending their sales teams.

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Cha! Ching! Attracting and Driving Prospects to Your Exhibit! Post #2

Medical Device Success

As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit? Over the next few posts we will cover several tactics you should seriously consider to get your share of the prospects’ attention leading up to and at the trade show/medical congress.

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3 Innovative Ways to Empower Patients with Interactive and Educational Ads

PM360

But pharma can rely on more innovative ways of using digital media to bring crucial content to prospective patients. Using digital video advertising to extend this messaging and including multiple videos within a gallery in your ad unit is a great way to further distribute educational content for patients.

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Sales Territory Optimization: A Guide For Field Sales Teams

Spotio

Sales territory optimization is a data-driven approach to territory management in which sales territories are divided and distributed to reps based on the sales potential of each territory. Sales territory optimization will help make sure your territories are always cut and distributed properly. What Is Sales Territory Optimization?

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Mobile Sales Enablement: Key Tools & How To Choose

Spotio

They might drive around town to meet local prospects one day, fly across the state to meet a high-value prospect the next day, and fly across the country to attend a tradeshow or industry conference the day after that. While it’s not unheard of, you probably shouldn’t expect to close a prospect on your first visit.

Sales 52
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The Complete Guide to Sales Territory Mapping (and Software)

Spotio

Not only does mapping out and assigning territories mean you’re only targeting prospects that are viable contenders to make a purchase, it keeps reps from overlapping and poaching each other’s sales. Evenly Distribute by Number of Prospects. Evenly Distribute by City/ZIP Code. Evenly Distribute By Number Of Prospects.