pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Pharma 111

Pharma Distribution Doctors Physicians 111

PM360

APRIL 22, 2024

According to research between pharma professionals and customers, there is still room for improvement regarding prioritized customer experience. However, recent research among both pharma professionals and customers shows that there’s still a lot of work to do. Remote engagement was propelled rapidly up the list of priorities.

Pharma 52

Pharma Training Media Pharmaceutical 52

PM360

DECEMBER 14, 2023

Moderna Joins CEPI Pandemic Preparedness Mission After making its debut in the pharma market during the COVID-19 pandemic, Moderna is preparing for the next pandemic. The two companies are teaming up to figure out how to accelerate Moderna’s existing mRNA platform in identifying a vaccine for future viruses.

Physicians 52

Physicians Pharma Medical Patients 52

PM360

JULY 13, 2023

PM360 asked experts in helping patients stay on their prescribed therapies about where the industry could make the biggest improvements and how to better detect potential barriers. How can they improve? How can the industry better monitor and detect potential barriers to adherence for individual patients?

Medical 98

Medical Patients Education Transportation 98

PM360

OCTOBER 13, 2023

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. We asked them about three key areas: How can they best utilize the power of artificial intelligence (AI) immediately? Will Big Tech’s moves within healthcare force the industry to change how it operates?

Marketing 64

Marketing Specialization Healthcare Healthcare 64

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. The Pain Points of Digital Clutter Are Pervasive.

Marketing 75

Marketing Physicians Media Doctors 75

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

Pharma 52

Pharma Marketing Doctors Recruitment 52