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Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Pharma Marketing Network

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

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What Happens When 3rd-Party Cookies Expire?

Pharma Marketing Network

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. appeared first on Pharma Marketing Network. Why are third-party cookies disappearing?

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Ep. 003 – Ritesh Patel Podcast Transcript

Pharma Marketing Network

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. RJ Lewis (EHS): So Ritesh, the listeners to the Pharma Marketing Network fall into three broad buckets.

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Ep. 003 – Ritesh Patel Podcast Transcript

Pharma Marketing Network

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. RJ Lewis (EHS): So Ritesh, the listeners to the Pharma Marketing Network fall into three broad buckets.

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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

I want to thank you for being our guest today on the Pharma Marketing Network Podcast and that was Stephanie Berez you just heard from Founder and Managing Director of HEART OF WHY MARKETING. Stephanie (HOWM): Yes fingers crossed but sooner [unintelligible 00:36:27] my friend. RJ (PMN): Yes agreed.