Digital Media Leads Prescription Prospecting 
Pharma Marketing Network
AUGUST 14, 2020
And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. They are not likely to generate enough scale and impact as prospecting tools, though.
Pharma Marketing Network
AUGUST 14, 2020
And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. They are not likely to generate enough scale and impact as prospecting tools, though.
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