article thumbnail

Maximizing Patient Care with Referral Management

Referral MD

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.

article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

Building a solid content foundation is crucial, as we need to deliver more educational material to HCPs and patients that is simple and digestible, yet also compelling. We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates. It even becomes fun.

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

AmerisourceBergen introduces CGT integration hub

Pharmaceutical Technology

Powered by the company’s customer relationship management system, the CGT integration hub is a platform-agnostic system that aims to improve connectivity across the CGT treatment journey, enhancing the experience for patients and healthcare providers.

article thumbnail

The Third Pillar of Modern Healthcare

Penrod

The ideal healthcare ecosystem is one where the patient thrives and the hospital functions at peak efficiency. EHR and ERPs: The Foundation of Healthcare Operations EHRs revolutionized healthcare by digitizing patient data and providing a centralized repository for medical histories, conditions, diagnostics, and treatment plans.

article thumbnail

Best Healthcare Data Analytics Tools in the Market

Medico Reach

These are software applications that analyze the collected information from a range of sources, including but not limited to clinical research, operational activity, patient care programs and financial reports. Allscripts released CareDirector as a direct expansion to its Care Management suite of software applications.

article thumbnail

Managing Data With Ease: The Importance of a CRM

Referral MD

Healthcare CRM is a powerful tool that helps providers manage patient relationships, improve communication, and streamline processes. It enables hospitals, clinics, and other healthcare organizations to track patient interactions, appointments, and medical histories in one centralized system.

CRM 52
article thumbnail

Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

Google Analytics , marketing automation platforms, and customer relationship management (CRM) systems are all used by the most successful healthcare organizations to measure ROI. Understand Your Patient Acquisition Cost (PAC) PAC is the amount of money you spend on marketing and advertising to acquire a new patient.