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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.

Marketing 105
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The Third Pillar of Modern Healthcare

Penrod

Personalizing the Patient Experience with CRM At the core of the EWA is customer relationship management (CRM) – but not as you’ve known it. CRM systems were built to manage customer relationships in retail or service industries; however, a CRM within an EWA makes patient care genuinely personal.

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Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

Google Analytics , marketing automation platforms, and customer relationship management (CRM) systems are all used by the most successful healthcare organizations to measure ROI. Track Search Engine Ratings Nearly 68% of all web traffic comes from organic search.

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Why Customer Centricity Is More Than Having A CRM And Using Few Customer Centric Metrics

Cesare Ferrari

The subject of today’s post is the difference between being a truly customer centric organization following the principles, the values of customer centricity. And using some tools like CRM (customer relationship management) , to develop customer metrics and do some common practices.

CRM 52
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From Budgetary Bummer to Sales Bonanza: Your 2024 Success Odyssey Starts Now

Contrarian Sales Techniques

Tools like customer relationship management (CRM) systems and marketing automation platforms are no longer optional; they're your Excalibur, your shining beacon in the sales fog. Leverage data to analyze customer behavior, personalize your approach, and predict needs before they even arise.

Sales 52
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Today's doctors and physicians are bombarded with online search engines, websites, and social media advertisements. It also allows you to send customized lead-nurturing emails based on their unique interactions with your past emails and online content. Why email marketing to doctors?

Doctors 101
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How Salesforce Territory Management & SPOTIO Turbocharge Sales

Spotio

Using Salesforce Territory Management and SPOTIO will help you create a solid foundation for your sales reps. About Salesforce Founded in 1999, Salesforce was the first cloud-based SaaS customer relationship management (CRM) platform. What is Salesforce Territory Management?