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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

Today, the timeline to bring drugs to market and educate customers is reduced. Now, due to the highly competitive environment, the process is truncated to 12-18 months. We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates.

Marketing 105
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Why Customer Centricity Is More Than Having A CRM And Using Few Customer Centric Metrics

Cesare Ferrari

The subject of today’s post is the difference between being a truly customer centric organization following the principles, the values of customer centricity. And using some tools like CRM (customer relationship management) , to develop customer metrics and do some common practices.

CRM 52
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Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

With advancements in technology, calculating an accurate ROI has become more manageable than ever before. Not tracking your ROI in today’s competitive landscape can be fatal to your business. Track Search Engine Ratings Nearly 68% of all web traffic comes from organic search.

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18 Ways To Improve B2B Sales Lead Generation

Spotio

That way you can cut through the noise, capture your buyers’ attention, and beat the competition. Instead, develop an ideal customer profile (ICP), and only sell to companies that match it. Keep in mind, to succeed with blogging, you need to optimize your content for search engines.). Target The Right People. Guest posts.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

If you apply the right AI engines, you will get increasingly better insights. A continuously improving AI engine makes it dramatically faster, easier, and more effective to send the right content but there is also a human element that must be applied to create and select the best content for each medical expert.”. “A The Right Stuff.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Increase your strategic advantage to attract healthcare consumers in an increasingly competitive marketplace. Optimize organic search engine results for prospective healthcare consumers.

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B2B Sales: How To Get Results In 2023

Spotio

Salesforce – This customer relationship management (CRM) software helps businesses connect and communicate with prospective customers in a more efficient, effective way. The B2B customers of today have greater access to information online and offline – and they’re putting it to good use.