Competition Marketing Patients Relationship management 
PM360
NOVEMBER 27, 2023
I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.
Healthcare Success
JANUARY 3, 2023
I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. Campaign Management (e.g., search engine marketing, SEM, pay-per-click, or PPC). Competition. Paid Search Campaign Management. Google Ads or Microsoft). Landing Page. Conversion Process.
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LEVO Health
MAY 9, 2023
Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.
Healthcare Success
JULY 5, 2022
Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. The B2B marketing strategy you use has to stand out.
Rep-Lite
JULY 27, 2023
In today’s fast-evolving world, the medical sales industry stands at the forefront of innovation, with medical devices playing a pivotal role in patient care and treatment. Recent statistics indicate that the global medical device market is projected to reach an astounding $612.7 billion by 2025.
Clarify Health
DECEMBER 28, 2023
Increasing patient retention, decreasing leakage, boosting exposure, improving provider and patient satisfaction, and growing revenue opportunities. Not only are health systems competing for patients – who now have more control over their choice of provider than ever before – but they are also competing for those crucial referrals.
Clarify Health
OCTOBER 20, 2023
Hospital association data, or state data, can be grouped with internal sources because almost every hospital or health system will have access to it, and it provides a great source of information about the competitive dynamics in a market. Liaison documentation is the best source of qualitative market data.
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