Competition Insurance Pharma Prescription 
World of DTC Marketing
JULY 27, 2022
For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. Health insurers have started effectively stealing co-pay coupons, leaving patients on the hook for far higher expenses. Let’s take a step back for a minute.
World of DTC Marketing
OCTOBER 5, 2021
Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Big Pharma’s chokehold around the U.S. Via Axios “The 10 highest-selling drugs in the U.S.
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Clarivate
DECEMBER 19, 2022
Whenever a health insurer partners with retail giant Walmart, it has the ability to shake up the market. For 2023 Medicare Advantage open enrollment, the United States’ largest retailer will begin a 10-year partnership with the nation’s largest insurer. payer marketplace, please visit us here.
PM360
APRIL 7, 2023
With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? This program, powered by GoodRx, bills itself as: “Free prescriptions, plus hundreds of prescriptions for $6 or less with membership.”
MedCity News
JUNE 16, 2023
Numerous clinical, regulatory and financial factors are behind this digital shift in pharma. And in the first quarter of this year, the largest Series A ever in digital health ($203M) went into a company accelerating clinical trials and drug development.
Contrarian Sales Techniques
FEBRUARY 29, 2024
In this blog post, I’d like to go deeper into that world, and not just finding an entry-level position in a Pharma company. Benefit packages may be less comprehensive : Compared to experienced or permanent positions, entry-level roles might offer fewer benefits, like paid time off or health insurance.
PM360
NOVEMBER 13, 2023
Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. 2 Particularly in our digital world, trust, like loyalty, is extremely difficult to build and very easy to lose. How are they different?
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