Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content
PM360
NOVEMBER 27, 2023
Today, the timeline to bring drugs to market and educate customers is reduced. Now, due to the highly competitive environment, the process is truncated to 12-18 months. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.
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