pharmaphorum

SEPTEMBER 30, 2022

Trusted Johnson & Johnson brands including Tylenol, Aveeno, Neutrogena, Listerine, and Band-Aid are set to fall under the new, independent company name in a next-chapter move of repurposing and modernisation. Kenvue is poised to thrive as a standalone company with a leading portfolio of brands consumers love and trust.

Government 52

Government Consulting Pharma Sales 52

PM360

JULY 13, 2023

Fortunately, it seems like more life sciences companies have started to adapt a real patient-centric approach since the pandemic, according to Emily Giegerich, Senior Vice President of Client Experience, imre. Previously, companies took a product-focused approach to their patient support services,” Giegerich explains. “The

Patients 98

Patients Education Medical Side effects 98

PM360

AUGUST 17, 2022

Top Companies, Marketers, CEOs, Products, and Initiatives to be Honored During Gala on September 22 nd . To reach the finalist phase, Companies must show achievement in various areas including innovation, talent development, and social responsibility. For immediate release . Contact: Andrew Matthius. Senior Editor, PM360.

Marketing 52

Marketing Healthcare Healthcare Education 52

PM360

SEPTEMBER 15, 2022

To me, ‘patient centricity’ evokes an old-school market research lab where patients were asked to choose between options that often had little to do with what mattered most to them, while we watched behind two-way mirrors.”. Messaging about ‘patient centricity’ remains pervasive and opaque. This can no longer just be lip service.

Patients 52

Patients Prescription Healthcare Healthcare 52

PM360

OCTOBER 5, 2023

In total, PM360 , a leading life sciences marketing industry trade publication, recognized 73 winners across eight overall categories: Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives.

Education 52

Education Marketing Media Biopharma 52

Healthcare Success

JULY 18, 2023

And, how can a healthcare PR company help? Here are just some of our favorite strategies you can leverage to create buzz-worthy content the media will promote Human interest stories that evoke emotion A point of view (e.g., What are the hooks that can get a skeptical reporter’s attention?

Healthcare 52

Healthcare Healthcare Marketing Media 52

Pharma Marketing Network

MAY 13, 2022

HBA Luminaries: Seasoned professionals with over 20 years of professional industry experience, recognized by their company for their continuous support of other women colleagues helping them advance their careers. These leaders are role models of their companies. This award was introduced as part of the 25th anniversary of WOTY.

Healthcare 52

Healthcare Healthcare Networking Medicine 52

PM360

JUNE 30, 2022

Now, the two companies will unite their full suite of advisory, medical, marketing, communications, and patient and stakeholder engagement services to create a new organization called Inizio. Inizio will serve as a strategic partner to health and life sciences companies throughout the lifecycle of their drug products.

Specialization 97

Specialization Consulting Healthcare Healthcare 97

PM360

APRIL 7, 2023

Pharma market access teams will also need to prepare as payers in general may look to reevaluate their priorities and tactics, according to Christine Lenthe, President, Evoke Navience. That is where pharma companies come in. For 2023, payers are required to report on the Social Need Screening and Intervention (SNS-E) HEDIS measure.

Marketing 52

Marketing Pharma Manufacturing Healthcare 52

PM360

MAY 16, 2023

1 GI company in the U.S. As he leads Ironwood, his company is working on even more advancements in this space that could lead to first-time treatments within their categories and help even more patients get the care they deserve.” His most recent accomplishments include leading the growth of Ironwood in its quest to become the No.

Media 52

Media Marketing Management Pharmaceutical 52

Nixon Gwilt Law

AUGUST 2, 2022

This proposal is huge for digital health companies and provider groups whose business models rely heavily on the ability of billing practitioners to satisfy direct supervision requirements virtually. CMS’ hesitance stems, in part, from patient safety concerns that the agency believes could result from making this flexibility permanent.

Physicians 52

Physicians Training Education Patients 52

CloserIQ

OCTOBER 23, 2019

. “Like a blueprint is essential for constructing buildings, you need a strategy as a manager to build a successful sales department — a step-by-step plan to help you and your team drive company revenue. You could be at the receiving end of company-wide layoffs or a casualty of a recent downsizing initiative.

Sales Strategy 40

Sales Strategy Sales Management Recruitment 40

CloserIQ

OCTOBER 23, 2019

. “Like a blueprint is essential for constructing buildings, you need a strategy as a manager to build a successful sales department — a step-by-step plan to help you and your team drive company revenue. You could be at the receiving end of company-wide layoffs or a casualty of a recent downsizing initiative.

Sales Strategy 40

Sales Strategy Sales Management Recruitment 40

Map My Customers

SEPTEMBER 21, 2022

Is there any reason you wouldn’t do business with our company? These are closing techniques that help you connect emotionally with your buyer by making sure you’re on the same page, sharing something about yourself, or evoking social proof. And then, of course, there’s the empathy-driven close.

Sales 82

Sales Prospecting Sales Strategy Sales tools 82

Healthcare Success

JULY 18, 2022

Your website needs to answer questions like: Who is this company? Because most website design companies do not understand SEO (even if they say they do), an entirely avoidable SEO disaster follows. It has the power to evoke emotion, persuade action, and help businesses stand out. Do I like and trust them? Are they experienced?

Healthcare 52

Healthcare Healthcare Competition Marketing 52

PM360

SEPTEMBER 15, 2022

PM360 asked industry experts what it takes to be a patient-first organization and how companies can better ensure they are delivering experiences that meet patients’ expectations. Specifically, we asked them: What is required today for life sciences companies to truly practice a patient-first approach? In what areas are they thriving?

Patients 98

Patients Education Management Side effects 98

PM360

SEPTEMBER 12, 2023

As COO, he will oversee all of FH’s services, execute the company’s business strategy, support and recruit skilled team members, and nurture the ongoing digital advancements for the company. He will also serve as a member of Fishawack Health’s board of directors.

Networking 98

Networking Recruitment Consulting Marketing 98

Integrity Solutions

APRIL 27, 2022

How does the story develop or reinforce the company’s or your personal brand? What emotions can and should I evoke? Your story should evoke some emotion , make them laugh or leave them thinking, “I can relate,” or “That makes sense.” Grab attention. Through humor? Building empathy?

Sales 73

Sales Training Sales goal Sales process 73

Healthcare Success

NOVEMBER 17, 2023

Instead, weight loss companies lean on messages around health, fitness, and feeling your best—all aligned with today’s cultural preferences. Competitive analysis —to find a unique positioning that will set your company apart. It should be clear, unique, relevant, and evoke emotion.

Healthcare 68

Healthcare Healthcare Marketing Media 68

Healthcare Success

AUGUST 8, 2022

This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). Appeal to the human inside the lab coat with language that evokes emotion. Write With Emotion.

Doctors 52

Doctors Marketing Education Physicians 52

Healthcare Success

AUGUST 29, 2022

According to a recent Future of Wellness survey from McKinsey & Company, here are the categories that interest consumers most: Better health Today's wellness consumers are more educated, adventurous, and open to trying new products and services that support their mental, physical, and emotional health.

Marketing 52

Marketing Ethics Media Engineering 52

Pharmaceutical Technology

JANUARY 25, 2023

News of layoffs and restructuring have evoked concerns that 2023 could be a year of attrition that will push companies to prioritise key candidates and hold onto their finances. Although expert opinions differ on the future of special purpose acquisition companies (SPACs), some companies are continuing to explore their use.

Marketing 69

Marketing Biopharma Pharma Competition 69