The sweeping biotech business model
World of DTC Marketing
AUGUST 19, 2020
We need to ask why smaller biotech firms can develop so many new drugs while the bigger companies flounder. A lot of big pharma people are joining smaller biotech companies because of the promise of a huge payday. Laurie, a close friend of mine, left a good job with Pfizer to take a job with small biotech in Cambridge as a Director.
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