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Navigating the Challenges of Biopharma Product Launches: A Blueprint for Success

PM360

Embarking on the journey from product development to market success in the biopharma industry is no small feat. According to a McKinsey report , a startling 40% of biopharma products fail to meet their sales forecasts within the initial two years, prompting a critical reassessment of strategies for product launches.

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FTC order could ease biopharma competition

European Pharmaceutical Review

The biopharma company will be required to seek prior approval before acquiring related products. BIO stated that the settlement will enable the FTC to protect competition, while facilitating rare disease patients to promptly benefit from the deal’s pro-competitive advantages. Divest to invest: the new normal in biopharma?

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Ipsen beefs up in oncology, buying US biopharma Epizyme

pharmaphorum

per share for Cambridge, Massachusetts-based Epizyme – valuing the US company at around $247 million – and is also promising a further contingent value right (CVR) payment of up to $1 per share if Tazverik (tazemetostat) achieves certain development and sales targets. Ipsen is offering $1.45 Ipsen’s CVR offer includes $0.30

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Three Reporting UX Strategies to Maximize Sales Force Success

PM360

Strategic reporting efforts are fundamental to support sales force efficiency and effectiveness. Biopharma companies that do not prioritize reporting strategy find even the strongest sales force will struggle. Reports for sales teams should be concise, with insights that are easy to access and use.

Sales 97
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7 commercial, sales, and marketing predictions for 2023

pharmaphorum

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer.

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The Evolving Role of the Sales Rep: A Conversation with Jill Padgett

pharmaphorum

Traditionally, the foundation of pharmaceutical sales has been in-person visits between sales representatives and healthcare professionals (HCPs), which include events, conferences, dinners, and in-office visits. What does this shift look like for the role of the sales rep moving forward? READ THE FULL ARTICLE HERE.

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Genfit agrees to acquire biopharma firm Versantis for $109m

Pharmaceutical Technology

The company intends to commence a randomised, controlled Phase II proof-of-concept clinical trial of VS-01, enrolling 60 ACLF patients in the fourth quarter of the year. The post Genfit agrees to acquire biopharma firm Versantis for $109m appeared first on Pharmaceutical Technology.