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Mental health apps can be useless

World of DTC Marketing

That, combined with more people using online services, has led to a boom in mental-health apps. Now that big companies prioritize employees’ mental health, some apps work with them to help entire workforces. But in a rush to develop some apps, there are dangers. But are they safe and effective?

Marketing 241
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Sanofi goes 'all in' on AI with new app to support company's manufacturing, R&D and more

Fierce Pharma

Sanofi is jumping on the artificial intelligence boat with a new app and a pledge to become “the first pharma company powered by artificial intelligence at scale.” | Sanofi's new app, plai, provides teams with a “360° view" to aid decision-making.

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Mental health apps and services may be doing more harm than good

World of DTC Marketing

Do online mental health apps work? Mental wellness apps are basically the Wild West of therapy. Mental health apps claim to treat depression, anxiety, and other mental illnesses without therapy appointments. In addition to their convenience, many apps are free. If this sounds too good to be true, you may be right.

Patients 252
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Should pharma be in the app business?

World of DTC Marketing

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. It will have little effect on app use, though, for consumers. So should pharma be in the app business?

Pharma 230
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Digital prescriptions added to NHS App

pharmaphorum

From today, a new feature added to the NHS App used in the UK will allow millions of people to submit and view prescriptions, in a bid to save time for patients and doctors. million people.

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Meet The App UPMC Is Using To Slash Surgical Patients’ Readmission Risk by Half

MedCity News

UPMC researchers published a study demonstrating the efficacy of Pip Care, a surgical app and healthcare coaching platform. The post Meet The App UPMC Is Using To Slash Surgical Patients’ Readmission Risk by Half appeared first on MedCity News.

Patients 115
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Merck, Huma alliance bears fruit with UK bladder cancer app

pharmaphorum

A partnership between Huma Therapeutics and Merck KGaA to develop digital support tools for cancer patients has borne fruit with the launch of a bladder cancer app in the UK