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The Power of Co-Creation in Cultivating Authenticity

Eversana Intouch

In a recent article published by Med Ad News and PharmaLive.com , Hattie Stearns, Senior Director of Experience DesignOps, provides five key takeaways she observed as a brand and design lead at SXSW 2024.

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Overcoming the Fear Factor in Adopting Virtual Reality in Nursing Education

MedCity News

This article addresses five common misconceptions about immersive VR simulations. The post Overcoming the Fear Factor in Adopting Virtual Reality in Nursing Education appeared first on MedCity News.

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What the Success of “Barbie” Means for Women’s Health

Eversana Intouch

” In a recent article for PharmaLive.com and Med Ad News, Elizabeth Rooney, Managing Director, Executive Creative Director, EVERSANA INTOUCH urges all healthcare marketers to make the most of this moment in the cultural zeitgeist to make a difference for women’s health. ” she says.

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Social media and DTC

World of DTC Marketing

The top 50 articles garnered more than 12 million shares, comments, and reactions this year, mostly on Facebook” Despite the rise in online health seekers, pharma is not part of the solution to combat fake health news. Content that informs, educates and talks to online health seekers is more important than sales talk.

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Pharma Worries as Twitter Upheaval Continues

Eversana Intouch

Justin Chase, SVP, Media, EVERSANA INTOUCH, was recently interviewed by Endpoints News for an article on how pharmaceutical companies are handling both paid and organic interaction on Twitter in the era of Elon Musk ownership. But what should pharma companies and brands do now?

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Does Science Still Sell in Pharma Advertising?

Eversana Intouch

Recently, Taegan Grice, Managing Director, Creative, EVERSANA INTOUCH Engage, was interviewed by Endpoints News for a feature story on whether scientific imagery is still effective in pharmaceutical advertising. In the article, Taegan uses oncology as an example of a disease state in which market research is especially important. “If

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From “Fake News” to “News You Can Use”

PM360

The majority of media believe their role is to be equally balanced between news and entertainment, but only one-third of consumers agree with this. The good news? Almost 90% of consumers want “news,” period. Media and consumers also fail to see eye to eye on the role of media in today’s society.

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