Remove 2030 Remove Doctors Remove Healthcare Remove Patients
article thumbnail

An app can never replace a doctor

World of DTC Marketing

People are living longer, but there is a prediction of a global lack of healthcare workers to look after them, with a shortfall of 9.9 million doctors, nurses, and midwives expected by 2030. Vastaamo required therapists to back up patient notes online but reportedly did not anonymize or encrypt them. The Economist.

Doctors 208
article thumbnail

Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are new weight loss drugs an answer or problem?

World of DTC Marketing

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . It has to persuade patients to sign up for some heinous side effects. Then there is the price.

article thumbnail

Improving patient access and healthcare literacy [PODCAST]

Clarivate

In our latest podcast, Ideas to Innovation, we speak with Dr. Grace Lomax, the clinical director at Patient Connect, part of Clarivate. Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. Supporting patients at the point of care. Dr. Grace Lomax.

article thumbnail

Top healthcare digital transformation trends of 2023

Clarify Health

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

article thumbnail

Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare

Healthcare Success

Keep reading to discover powerful tactics for healthcare marketing to Baby Boomers. Their healthcare needs will become more complex as they age, translating to higher demand for healthcare services, products, pharmaceuticals, medical devices, and more. Remember, the youngest Baby Boomers won’t reach 65 until 2030.

Marketing 113
article thumbnail

Reaching Crucial Hispanic Patient Audiences

PM360

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. Projections show that by 2030, the population will feature a 50% racial and ethnic majority. Evolving Demographics.