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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare

Healthcare Success

Keep reading to discover powerful tactics for healthcare marketing to Baby Boomers. Their healthcare needs will become more complex as they age, translating to higher demand for healthcare services, products, pharmaceuticals, medical devices, and more. Remember, the youngest Baby Boomers won’t reach 65 until 2030.

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

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Top healthcare digital transformation trends of 2023

Clarify Health

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Improving patient access and healthcare literacy [PODCAST]

Clarivate

Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. Also listed as a target is reducing premature deaths from non-communicable diseases by one third by 2030. The post Improving patient access and healthcare literacy [PODCAST] appeared first on Clarivate.

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Emerging Trends in Orthopedic Medical Device Industry

Medico Reach

from 2022 to 2030. What really matters are the orthopedic medical device trends that are already shaping the healthcare industry. Advancements in medical technology will always be a favorite topic of discussion when analyzing the healthcare sector. Healthcare executives are also looking into AR spinal surgical systems.

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Reaching Crucial Hispanic Patient Audiences

PM360

Projections show that by 2030, the population will feature a 50% racial and ethnic majority. The consequences for the health industry are huge—especially considering the Hispanic population is traditionally considered a “healthcare powerhouse.” The patient landscape continues to evolve. Ethnic and/or racial groups comprise 100% of U.S.