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Top 10 Medical Education Trends of 2024

Impetus Digital

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. Because, in 2024 and beyond, that’s what medical education will be all about: customization, personalization, and innovation.

Education 109
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Overcoming Sales Objections Part 1: Pharma Sales Challenges

Pharmaceutical Representative Training

In the competitive world of pharmaceutical sales, effectively handling customer objections is crucial for success. 3 By actively listening to providers and addressing their objections with tailored solutions, sales professionals can cultivate strong relationships that lead to success in this competitive field. 2024, August 27).

Sales 52
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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

In 2024, watch as the global trendsetter brings to bear its technological expertise combined with a captive Prime membership, brand recognition, and national employer buy-in to re-envision healthcare that truly works around the patient. Healthcare segment) across the nation as part of a $1 billion cost-cutting strategy.

Retail 52
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Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

Introduction In today’s competitive business environment, sales professionals face the challenge of optimizing their time and resources to achieve success. In this competitive world of sales, especially in pharmaceuticals, the mantra “quality over quantity” holds true. 2024, August 22). link] Boggs, L.

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Nine for 2023, part three: thriving or surviving?

pharmaphorum

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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FOCUS ON: Connected TV

PM360

In this issue, we take a closer look at the evolution of the Smart TV and the increase of streaming services and how they can benefit the pharma industry. CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers.

Media 105
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Five Good Reasons GoodRx Should Be in Your 2024 HCP Media Plan

PM360

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Is GoodRx in Your 2024 HCP Marketing Plan? How are they different? Just as context matters, so do results.

Media 52