Impetus Digital

MARCH 15, 2024

Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. This competitive intensity tends to focus on smaller patient populations with multiple treatment options (1,2). However, with rapid growth comes growing pains.

Recruitment 78

Recruitment Healthcare Provider Patients Healthcare 78

Nixon Gwilt Law

JULY 11, 2022

In this year’s Proposed Rule (the “2023 Proposed Rule”), CMS proposed to cease payment for existing RTM CPT codes 98980 and 98981, add four new RTM HCPCS G codes, and add one new RTM CPT code to increase patient access to RTM services and reduce physician and nonphysician practitioner (“NPP”) supervisory burden.

Physicians 52

Physicians Management Healthcare Provider Patients 52

Clarify Health

AUGUST 15, 2023

The Centers for Medicare and Medicaid Services (CMS) tried to tackle this problem through its price transparency rules, which went into effect for hospitals in 2021 and health plans in 2023. Looking at the cost of care provided compared to patient outcomes can help propel value-based care.

Insurance 52

Insurance Competition Healthcare Healthcare 52

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. Amazon’s big splash happened in February 2023 when it purchased the national primary-care practice One Medical for $3.9

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

JULY 13, 2023

Patients now demand greater access to their health information, desire more communication with their healthcare providers, and seek personalized care tailored to their individual needs. Patients increasingly expect a seamless healthcare experience in which all their health information is integrated and easily accessible.

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

Clarivate

APRIL 24, 2023

After Walgreens upped its ownership stake in the primary-care company VillageMD from 30 to 63 percent and then announced plans to operate 1,000 clinics by 2027, the writing was on the wall: to stay competitive and manage costs in CVS’ newly integrated Aetna plan, CVS could benefit by making a larger bid for primary care of its own.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

PM360

MARCH 22, 2024

Without the imperative of immediate commercial outcomes, Field Medical Affairs also exists as a trusted relationship-builder in which medical science liaisons (MSLs) and healthcare providers (HCPs) can discuss treatment possibilities and scientific concerns candidly. October 2023. Reference: The Future of HCP Engagement Impact.

Medical 52

Medical Education Medical science Sales 52

pharmaphorum

JANUARY 25, 2023

A data-enriched approach enables sales and marketing teams to develop targeted strategies that focus on healthcare provider (HCP) preferences while meeting budget allocations – which will be especially important in 2023 as companies try to maintain budgets in an inflationary economy.

Marketing 91

Marketing Sales Retail Management 91

LEVO Health

JUNE 26, 2023

According to 2023 data, 91% of businesses use video as a marketing tool. If your practice is not utilizing the power of video to its fullest potential, you’re likely falling behind the competition. Patients are looking for a connection with their healthcare providers and want to know they can trust them.

Healthcare 52

Healthcare Healthcare Marketing Education 52

Clarify Health

MARCH 17, 2023

One driver of rising healthcare costs is pricing, particularly the pricing of hospital services, which have been notoriously difficult to see in advance of treatment, and even more difficult to compare across providers and networks. This has led to a wider variation in hospital reporting format and quality.

Healthcare 52

Healthcare Healthcare Competition Networking 52

European Pharmaceutical Review

NOVEMBER 8, 2022

Under two other pending bills – House of Representatives Bill 2883, titled Stop Stalling Access to Affordable Medications, and Senate Bill 1425, titled Stop STALLING 4 Act – it would be unfair competition to submit an “objectively baseless petition” to the FDA in an attempt to interfere with a competitor’s application to market a drug.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

Rep-Lite

JUNE 28, 2023

In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. According to recent statistics, the global medical technology market is projected to reach a staggering US$570.70bn in 2023. A career in medical sales offers a unique blend of fulfillment and financial rewards.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Rep-Lite

MARCH 21, 2024

Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. They act as a bridge between their company and healthcare providers, educating them on the benefits of their products and persuading them to adopt them in their practice.

Medical sales 52

Medical sales Medical sales reps Medical Sales 52

PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset. References: 1.

Media 52

Media Prescription Healthcare Provider Patients 52

Veeva

JULY 13, 2023

In today’s competitive pharmaceutical industry, field teams need to be agile, dynamic and efficient to meet the evolving needs of healthcare professionals and patients. For pharma companies, optimizing resource allocation in their field teams is crucial to maximize productivity and return on investment.

Competition 52

Competition CRM Healthcare Provider Pharma 52

PM360

AUGUST 29, 2022

A continued surge in inflation could potentially devastate healthcare providers, payers, and ultimately, patients. June health plan renewals suggest high single-digit rate increases for medical coverage in 2023. However, more recent anecdotal data suggests many, perhaps most plans, will see double-digit rate increases for 2023.

Food and Drug Administration 98

Food and Drug Administration Medical Healthcare Healthcare 98

PM360

NOVEMBER 21, 2022

What will be the biggest changes in the point of care marketing space in 2023 and beyond? One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. Matthew Stumm.

Marketing 52

Marketing Physicians Doctors Patients 52

Evolve Your Success

APRIL 11, 2023

We had some great responses because it solves some problems on the clinician side, the patient side and the healthcare provider side. In the second quarter of 2023, we said, “COVID moved past the time where it’s critical. It’s very competitive. We are launching it here in the US. It is crowded.

Sales 52

Sales Medical Medical sales Media 52

Evolve Your Success

JANUARY 10, 2024

It’s gone through several stages but in 2023, we have been excited to have launched our AI technology both for hip and trauma platforms. It won at AAOS in 2023. In 2023, we should be doing things more like this but in 2023, we’re doing this. It has been a progression of what it has been. That’s huge.

Sales 52

Sales Medical Medical sales Doctors 52

Pharmaceutical Technology

JANUARY 6, 2023

The alleged actions violated the Hatch-Waxman Act, formally known as the “Drug Price Competition and Patent Term Restoration Act of 1984,” which allows generic manufacturers to market their generic versions of previously approved generic medications. These actions allegedly led to the extension of Novartis’ patents.

Pharmaceutical 97

Pharmaceutical Doctors Healthcare Provider Prescription 97

Pharmaceutical Technology

FEBRUARY 28, 2023

For example, GlobalData predicts that in Q1 2023, Argentina’s total health spend will grow by 29.1%. As the COVID-19 pandemic continues to take its toll on businesses worldwide, it’s time to look for new ways to create value, prepare for the future, and remain competitive in the ever-changing landscape.

Marketing 52

Marketing Pharmaceutical Pharma Pharmaceutical Sales 52

Pharmaceutical Technology

MAY 9, 2023

Out of all clinical trials estimated to be completed in 2023, at least 5% have a decentralised component. Jamaels recently brought together members of the business development team and new starters face-to-face for the first time to brainstorm how to remain competitive and price smarter.

Management 52

Management Patients Marketing Medical 52