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Healthcare Marketing & Advertising Expert Roundup: Best of 2022

Healthcare Success

Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. This past year, we covered healthcare consumerism from nearly every angle. For example, did you know that women make 90 percent of all healthcare decisions? Geofencing.

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Healthcare Watch September 2022

PM360

Doctor Docs: Doctors Left Concerned After Roe v. Abortion bans have made it a felony to provide or attempt to provide an abortion, meaning doctors and clinics are the ones likely to be charged and tried, rather than individual patients. Wade Overturn. A recent Sermo study of 240 U.S.-based Qualio surveyed 2,002 U.S.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded. Symphony Health Solutions, practitioner insight’s data, 2022.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Trends from Cannes Lions 2022: Health Creative Is Reaching a Thrilling Crescendo

PM360

Being a judge at Cannes is a special experience. That’s my take-home from Cannes 2022: the quality of creative in health is getting better and better. Cannes Lions 2022 showed us that creativity is transforming health—and our belated debut on the main stage shows the world is finally taking note. They deserve it.

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GoodRx Surpasses $500M in Savings for Americans with Diabetes

PM360

The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. million views of its diabetes and obesity-related content, which is 400% more views than in the first half of 2022. And nearly 1.35 Samantha Wilner, et al.

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Preventive Care Awareness and Access is Lagging for LGBTQ+ Patients—But Pharma Can Help

PM360

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Many LGBTQ+ patients have experienced negative interactions that have left them feeling unsafe or uncomfortable in healthcare settings.