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Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. on <b>TV</b> ads in 2021. So, where is the disconnect?

Pharma 217
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Influencer marketing in pharma

World of DTC Marketing

bil­lion in 2021. At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. People want to know about product costs and, more importantly, product side effects.

Marketing 192
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The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. viewers surveyed in 2021 believe “they see the same advertisements too many times. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Running T.V.

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Novel anti-epileptic drug demonstrates efficacy

European Pharmaceutical Review

A new approach to potassium-channel openers for epilepsy Critically, XEN1101 combines the effectiveness of potassium-channel openers with the safety of more traditional drugs, stated study lead author and neurologist Dr Jacqueline French. It ran between January 2019 and September 2021.

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Leading innovators in anti-inflammatory anaesthetics for the pharmaceutical industry

Pharmaceutical Technology

Innovation S-curve for the pharmaceutical industry Anti-inflammatory anaesthetics is a key innovation area in pharmaceuticals Local anaesthetics have potent anti-inflammatory properties, with fewer side effects compared with traditional anti-inflammatory agents of the NSAID and steroid groups.

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7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

Silver Line CRM

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. Another is managing side effects. But understanding these pharmaceutical industry trends is one thing.

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Early cell therapy successes start to turn the tide in lupus

Pharmaceutical Technology

Such developments, including a 2021 approval of AstraZeneca’s Saphnelo (anifrolumab) , prompted The Lancet Rheumatology to posit that 2022 could be a “banner year” for the condition. Saphnelo is also being studied in a Phase III trial in lupus nephritis, where a person’s immune system targets the kidneys, eventually leading to kidney failure.