Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. Visit ACMA to learn more.

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pharmaphorum

JULY 15, 2022

A district court judge later overturned the first verdict, but a US appeals court in 2020 reinstated the $235 million judgment against the generics manufacturer. GSK claimed patent infringement, but Teva argued that the ‘000 patent should not apply as it was granted after it launched its generic.

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PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. Smart brands are starting to use medical claims data, including prescription volume, procedure volume, and diagnosed patient volume, to pinpoint the best specialties and HCP audiences for their ad campaigns. Cancer Cytopathol.

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pharmaphorum

JANUARY 9, 2023

Some of the more resilient launches since 2020 have had these benefits to health systems. The innovative prescription medicine industry faces a trifecta of challenges. Now, for major specialty care therapy areas, including Hepatis C, Immuno-oncology and HIV, there is a competitive launch nearly every year. Pharma boxed in?

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pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

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Doctors Medicine Marketing Prescription 57

Evolve Your Success

MAY 16, 2023

I have a big playlist of medical sales, medical information, news and innovation. The company started in 2020 right before COVID. While I was there, I met the hospice world, hospice sales and the ins and outs of hospice care. I remember back in my pharmaceutical sales rep days and I’m talking as far as 2009 or 2010.

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Medical sales Sales Medical Doctors 52

Pharmaceutical Technology

JULY 23, 2008

It has boosted anti-tumour research by 60% since 2005, at a cost of $1.6bn, in the hope of increasing the share of company sales attributed to cancer drugs from the current level of 5% “There are a lot of patients that are suffering,” said Pfizer chief executive Jeffrey Kindler. So what’s driving the growth?

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Pharmaceutical Technology

MAY 26, 2023

The FDA has flagged this issue as pharmacies selling prescription drugs illegally have proliferated over the years. The US Food and Drug Administration (FDA commissioner Dr. Robert Califf says, “The illegal sale of prescription drug stimulants online puts Americans at risk and contributes to potential abuse, misuse, and overdose.”

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Food and Drug Administration Prescription FDA Medical 52

Pharmaceutical Technology

JANUARY 6, 2023

In 2020, the Federal Trade Commission issued a report regarding settlements reached between brand and generic manufacturers in FY 2017 and noted that “for the first time since [FY] 2004, no settlement agreement in [FY] 2017 contains a no-[authorized generic] AG commitment.”. These actions allegedly led to the extension of Novartis’ patents.

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Pharmaceutical Doctors Healthcare Provider Prescription 97

World of DTC Marketing

DECEMBER 16, 2021

Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs. trillion on health care in 2020, almost 10% higher than what was paid in 2019. Nine of the ten biggest profit margins recorded as July 31 belonged to drug companies.

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