World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. sales of the 20 top-selling drugs worldwide totaled $101.1 Washington Post. In other words, the U.S.

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Pharma Insurance Sales Government 241

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. Payers also face hurdles, so patients must obtain permission before filling a prescription.

Side effects 209

Side effects Insurance Doctors Prescription 209

pharmaphorum

JUNE 27, 2022

per share for Cambridge, Massachusetts-based Epizyme – valuing the US company at around $247 million – and is also promising a further contingent value right (CVR) payment of up to $1 per share if Tazverik (tazemetostat) achieves certain development and sales targets. Ipsen is offering $1.45 Ipsen’s CVR offer includes $0.30

Biopharma 107

Biopharma Sales Prescription FDA 107

pharmaphorum

AUGUST 11, 2022

That’s the conclusion of analysts at Morgan Stanley, Deutsche Bank and UBS, who have all issued research notes drawing attention to the issue, which has remained largely off the radar since sales of Zantac (ranitidine) were halted.

Sales 105

Sales Prescription FDA Marketing 105

pharmaphorum

DECEMBER 7, 2022

Pharma companies involved in the sale of heartburn therapy Zantac have won a key battle in litigation brought by patients who claim the drug caused them to develop cancer.

Sales 74

Sales Prescription FDA Pharma 74

World of DTC Marketing

MARCH 17, 2021

For 2020, AbbVie’s handing its longtime CEO $24 million in total pay, up from 2019’s $21.6 sales until at least 2023 because 257 patent filings stand in the way. Another biologic, Enbrel, on the market since 1998, will not have its $5 billion in sales challenged until the end of 2028.

Pharma 186

Pharma Competition Prescription Doctors 186

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Although COVID-19 has slowed the growth of drug sales, the oncology market’s total growth is driven by the targeted drugs in oncology. ” The U.S.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

JANUARY 21, 2021

According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019). In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019).

Pharma 180

Pharma Sales tools Medical Media 180

PM360

FEBRUARY 1, 2024

The landscape is highly competitive with new prescription medications launching worldwide each year. According to a McKinsey report , a startling 40% of biopharma products fail to meet their sales forecasts within the initial two years, prompting a critical reassessment of strategies for product launches.

Biopharma 59

Biopharma Competition Prescription Marketing 59

World of DTC Marketing

APRIL 7, 2021

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. Gilead Sciences, Daniel O’Day — $29.1 Centene Corp.,

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

pharmaphorum

JANUARY 24, 2023

.” Amazon has made halting progress in some health areas – notably telehealth where its Amazon Care programme launched in 2019 but was abandoned last year only to re-emerge as Amazon Clinic – but continues to press in areas that it says play to its main strength, namely connecting buyers and sellers of goods and services.

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Prescription Insurance Retail Medical 58

pharmaphorum

DECEMBER 15, 2022

of total sales – under the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) introduced in 2019. “The NHS runs on generic and biosimilar medicines, with four out of five prescriptions being filled by off-patent products,” said the BGMA’s CEO Mark Samuels. VPAS tax on top.

Pharma 71

Pharma Government Manufacturing Competition 71

pharmaphorum

AUGUST 17, 2022

GSK – which originally developed the drug in the early 1980s and sold it as a prescription and over-the-counter (OTC) product for indications like heartburn and acid indigestion – has been named as a defendant in approximately 3,000 filed personal injury cases in federal and state court. .

Sales 52

Sales Prescription Manufacturing FDA 52

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Updated September 17, 2019. References: 1.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Clarivate

OCTOBER 25, 2023

of fee-for-service beneficiaries having a type 2 diabetes diagnosis in 2019 , it is among the most widespread chronic conditions in the over-65 population. While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

Pharma 52

Pharma Healthcare Healthcare Physicians 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Diabetes Advertising Remains Prevalent.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

pharmaphorum

SEPTEMBER 26, 2022

Mackay has been CFO at the UK big pharma since the beginning of 2019, and is departing the company shortly after the spin-out of consumer health business Haleon in order to focus on prescription drugs and vaccines. billion and $1.9 billion, respectively.

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Management Pharma Biopharma Prescription 52

Legacy MEDSearch

JULY 6, 2023

This important milestone enables the world’s first prescription music platform, and is a remarkable day for our company, for music, for healthcare, and most importantly for stroke survivors.” The burden on patient functioning is also profound.

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FDA Food and Drug Administration Recruitment Medical 52

pharmaphorum

NOVEMBER 14, 2022

IQVIA examined the top 100 companies by global sales revenue (IQVIA MIDAS) and extracted data on commitments and progress (Figure 1). A study of public tenders for prescription medicines between 2014 and 2019 shows a fall in multi-criteria tenders rewarding “environmental” attributes and an average weighting of only 5% (see Figure 2).

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Medicine Pharmaceutical Healthcare Healthcare 105

PM360

DECEMBER 14, 2022

Smart brands are starting to use medical claims data, including prescription volume, procedure volume, and diagnosed patient volume, to pinpoint the best specialties and HCP audiences for their ad campaigns. Not that long ago, our industry was reliant on analytics from lagging indicators such as scripts written or sales interactions.

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Marketing Patients Healthcare Healthcare 91

pharmaphorum

JANUARY 24, 2023

The challenge is that the overall volume of interactive engagement, whether virtual or face to face, remains down in Europe, Japan, and China on 2019 levels by between 14% and 37%. So far, only eight of the top 100 pharmaceutical companies by global prescription medicines sales have made a net zero commitment in the same date range.

Medicine 98

Medicine Healthcare Healthcare Pharma 98

World of DTC Marketing

MARCH 8, 2022

According to KFF “half of all Part D covered drugs (50% of 3,343 drugs) and nearly half of all Part B covered drugs (48% of 568 drugs) had price increases more significant than inflation between July 2019 and July 2020, which was 1.0%. or more – the current annual inflation rate. .

Media 205

Media Pharma Insurance Prescription 205

Evolve Your Success

OCTOBER 17, 2023

Pharmaceutical sales isn’t just about selling pills; it’s about crafting a winning plan, staying coachable, and asking for help when you need it. Zach dives into the fast-paced and competitive nature of pharmaceutical sales, where success is about more than just having a prescription pad. I am fantastic.

Pharmaceutical Sales 64

Pharmaceutical Sales Sales Pharmaceutical Medical sales 64

Pharmaceutical Technology

JANUARY 30, 2023

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. For 2019–23, this was capped at 2% per year. The forecast branded NHS drug sales growth figure for 2023 was adjusted to 5.63%. to the final unprecedented rate of 26.5%.

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Government Pharma Sales Medicine 97

MedCity News

JUNE 12, 2023

Bringing the very first prescription digital therapeutic (PDT) to market in 2017, Pear Therapeutics went above and beyond to follow suggested regulatory guidelines, obtained Food & Drug Administration (FDA) clearance, and provided solid clinical study evidence. Photo: Bulat Silvia, Getty Images

Food and Drug Administration 97

Food and Drug Administration Prescription Government FDA 97

Evolve Your Success

MAY 16, 2023

I have a big playlist of medical sales, medical information, news and innovation. While I was there, I met the hospice world, hospice sales and the ins and outs of hospice care. I remember back in my pharmaceutical sales rep days and I’m talking as far as 2009 or 2010. It may be you go in and get a 30-day prescription.

Medical sales 52

Medical sales Sales Medical Doctors 52

PM360

NOVEMBER 21, 2022

At the beginning of the pandemic, the CDC advocated for telehealth virtual care—and its use exploded with a 154% increase during the last week of March 2020 compared to the same period in 2019. Tech and education now go hand in hand, with marketers and patients alike,” says Augie Caruso, EVP, Sales & Key Accounts, Health Monitor Network.

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Marketing Patients Education Electronics 52

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 58

Doctors Medicine Marketing Prescription 58

World of DTC Marketing

DECEMBER 16, 2021

Drug sales fell across many pharma companies but cutting administrative and research costs kept earnings at industry highs. trillion on health care in 2020, almost 10% higher than what was paid in 2019. Nine of the ten biggest profit margins recorded as July 31 belonged to drug companies.

Pharma 205

Pharma Government Prescription Competition 205

World of DTC Marketing

DECEMBER 14, 2021

According to the Mayo Clinic “The 3 main reasons cited by pharmaceutical companies for the high cost of new prescription drugs do not apply to insulin. 9 One vial of Humalog (insulin lispro), which used to cost $21 in 1999, costs $332 in 2019, reflecting a price increase of more than 1000%. .

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Prescription Pharma Marketing Competition 184