World of DTC Marketing

JANUARY 21, 2021

In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019). Online health seekers are a valuable opportunity for pharma to bridge the trust gap. You can’t shortcuts when building a product website, you need to follow the map.

Pharma 180

Pharma Sales tools Medical Media 180

pharmaphorum

JULY 12, 2022

Going beyond the pill is proving to be a win/win for patients and pharma alike – because improved outcomes are better for everyone. And when outcome-based contracts are on the rise, pharma has a lot to gain from helping people to stay engaged, on treatment, and living well. This makes it a perfect “beyond the pill” service for pharma.

Pharma 105

Pharma Management Healthcare Healthcare 105

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. trillion in 2018 – about $11,200 per person. It’s simple: people trust each other more than pharma companies who they view with a high degree of skepticism. It’s a good read but ignores a simple fact.

Healthcare 230

Healthcare Healthcare Insurance Retail 230

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Updated March 23, 2018.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. I always have pointed instances in which pharma puts Wall Street first and patients second. I have worked with and stayed in contact with some R&D people within pharma and they have a different answer.

Pharma 187

Pharma Insurance Healthcare Healthcare 187

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. When it comes to pharma marketing, however, conversion should not be considered the last stage of the funnel. The pharmacy is no longer simply the last stop on a patient’s healthcare journey.

Marketing 52

Marketing Education Retail Prescription 52

pharmaphorum

JANUARY 29, 2023

While global health spending per capita was about US$1,100 in 2018, this is forecast to rise to US$1,700 by 2026, outpacing GDP growth over the same period. In pharma, for instance, the global top 20 companies accounted for only about 35% market share in 1981, yet this figure had jumped to 65% by 2022.

Healthcare 96

Healthcare Healthcare Manufacturing Marketing 96

Healthcare Success

MAY 9, 2022

The Resurgence of QR Codes in Health & Pharma. Prescription refills. According to Statista, 11 million households scanned a QR code in 2020—over 2 million more than in 2018—and that number continues to rise. This technology allows providers to scan prescriptions into their patient’s medical records instantly.

Leads 112

Leads Patients Healthcare Provider Healthcare 112

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. The numbers are looking at around in 2018 at the tail end of 2018, about $9 billion going from VCs into funding startups or mid-size deals. I’ll be your host today.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. The numbers are looking at around in 2018 at the tail end of 2018, about $9 billion going from VCs into funding startups or mid-size deals. I’ll be your host today.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end.

Retail 52

Retail Healthcare Healthcare Physicians 52

Healthcare Success

MAY 9, 2022

The Resurgence of QR Codes in Health & Pharma. Prescription refills. According to Statista, 11 million households scanned a QR code in 2020—over 2 million more than in 2018—and that number continues to rise. This technology allows providers to scan prescriptions into their patient's medical records instantly.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Clarivate

MARCH 17, 2022

The FDA is working to harmonize its regulations with the Common Rule, as noted in the October 2018 Guidance for Sponsors, Investigators, and Institutional Review Boards: Impact of Certain Provisions of the Revised Common Rule on FDA-Regulated Clinical Investigations (Final). Pregnancy and clinical trials.

Food and Drug Administration 10

Food and Drug Administration Safety FDA Ethics 10

Clarivate

FEBRUARY 28, 2023

annually in the claims dataset for the period of 2018-2021. Our analysis included prescription trends for antibiotics, steroids, vitamins and ophthalmic-intraocular pressure reducing agents (prostaglandin analogs and alpha-adrenergic agonists) from 2018 to 2021. The Clarivate U.S. Our real world data analysis showed a 1.3-fold

Prescription 98

Prescription Patients Pharmacology Healthcare 98

PM360

DECEMBER 14, 2022

From hair loss to allergies and acne, Amazon Clinic allows patients to message clinicians for a diagnosis, treatment, and medication prescription. Pfizer has finally announced its major investment plans for upgraded manufacturing facilities in Dublin, Ireland. The company is pouring 1.2

Manufacturing 52

Manufacturing Medical Healthcare Healthcare 52

World of DTC Marketing

JANUARY 5, 2021

A 2018 study published in JAMA found that the percentage of obese adults age 20 and over (defined as those with a BMI of 30 or more) increased from 33.7 I’ve been a huge supporter of having pharma product websites include more health information, including informing people of the dangers of preventative health problems.

Healthcare 189

Healthcare Healthcare Insurance Doctors 189

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Still, the pharma industry is fighting hard to keep it off the table. Nearly 9 in 10 older adults take prescription medication.

Pharma 256

Pharma Prescription Manufacturing Insurance 256

Pharmaceutical Technology

DECEMBER 4, 2022

Others are made by big pharma giants like Boehringer Ingelheim , Novartis , or Pfizer , which has raised the expectations for a competitive market. . Humira biosimilars became available in the EU in October 2018. There are seven FDA-approved Humira biosimilars, of which Amgen’s Amjevita will be launched in January.

Marketing 104

Marketing Physicians Competition Patients 104

World of DTC Marketing

MAY 6, 2021

The Biden administration’s decision to support a temporary waiver of Covid-19 vaccine patents prompted instant outrage in the pharma sector, which argues that the move rides roughshod over their intellectual property rights and will discourage US innovation while sending jobs abroad. The post Pharma panics over patent wavers.

Pharma 185

Pharma Food and Drug Administration Government Insurance 185