World of DTC Marketing
JANUARY 12, 2021
SUMMARY: TV doesn’t make sense for smaller and older patient populations. Most newly diagnosed patients are 60+ years old and one would think TV might be a great way to target them but I would argue that TV for such a small patient population is a waste of money. Lung cancer makes up about 13% of all new cancer diagnoses.
Nixon Gwilt Law
FEBRUARY 27, 2023
If this data isn’t available, the practitioner must limit the prescription to a 7-day supply; Keeps detailed records regarding prescriptions written based on telemedicine encounters. Records can be kept in digital or paper form, and the proposed rule includes specific data points (e.g.,
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pharmaphorum
NOVEMBER 1, 2022
Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. Not unlike the financial industry, these institutions still exchange patient information via fax machines. and the financial wherewithal ?
Nixon Gwilt Law
DECEMBER 6, 2021
Telepharmacy is the practice of providing pharmacist services through telecommunications and information technologies to patients at a distant site. Whether you take advantage of our fixed-fee service or not, we hope you’ll advocate for your company, your patients, and the industry during the public comments period.
pharmaphorum
JULY 15, 2022
The case hinges around the concept of “ skinny labelling ” which was introduced to stop drugmakers extending the exclusivity period for their branded medicines – through a stream of new indications or patient populations – that can be protected with so-called “use” patents. The substance patent expired in 2007.
World of DTC Marketing
JANUARY 21, 2021
in 2008 to 38.5% It’s too important as it’s a key patient touchpoint. SUMMARY: Among US adults who looked for health information and used the internet for their most recent search, the percentage who reported accessing health information without frustration was stable during the study period (from 37.2%
PM360
JULY 21, 2022
Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes.
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