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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

Here are a few places that must have location-specific content: Title tags This HTML tag tells Google and other search engines what the page title is and plays a crucial role in organic ranking. Meta description tags This HTML tag gives Google and other search engines a summary of the page and plays a crucial role in organic ranking.

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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs. A study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke, and type 2 diabetes.

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Beyond the Battle Card: Training Your Reps to Go Up Against a New Competitor

Quantified

If you don’t have a competitive analysis team on hand, here are some quick tips for keeping tabs on your top competitors: Set up Google alerts: Remove some of the manual time suck, and tag long-time competitors and new ones you’ve heard customers mention. It’ll keep you apprised of their public movements and any big deals they score.

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Unconventional Approaches Pharma Is Taking to Engage Patients

PM360

A virtual product launch for patients akin to an iPhone debut. After building up the patient community through MG United, argenx and closerlook arranged several virtual patient gatherings over the next couple of years, eventually leading to the virtual product launch for VYVGART. The “Kama Sutra” for Parkinson’s patients.

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The Perils of SEO Over Optimization

Healthcare Success

We see over optimization on virtually every healthcare site we audit. Google considers stuffing your footers, sidebars, and heading tags with keywords black hat SEO and could earn you a devastating Google penalty. Incorrect header tag use. Content has multiple H1 tags on a single page. Here are 12 examples: 1.

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10 Best Sales Tracking Apps

Spotio

Just know that the premium addition carries a hefty price tag, so it’s generally best for established companies rather than startups. Furthermore, because of Salesforce’s popularity and scale, virtually every other tool or piece of software exists or is in the process of developing integration with Salesforce.”

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How Livestock Farmers are Using IoT for Animal Management

Celeritas

Think of a livestock farm that is virtually self-automated. From basic data-collection systems such as ARGOS and GPS to advanced software developed by LoneStar and Moovement , tracking tags can now perform a variety of functions. Pedometers are often integrated into foot tags to detect estrus, ill health, or weight gain.